Marketing Analyst

Found By Few; Valencia; Presencial; EUR 48.000 - 68.000; Jornada completa

Descripción de la vacante

Found By Few is seeking a Marketing Analyst to turn raw campaign data into actionable insights that steer spend across channels for a consumer health-tech app used by millions. You’ll own data transformations from MMP data to curated datasets in a modern stack, and run experiments with the CRM team to optimize messaging across user segments.

The role requires hands-on experience with performance marketing data for mobile apps, proficiency in SQL and dbt, plus Python, and strong knowledge of

Formación

• Hands-on experience with performance marketing data for a mobile app.
• Experience with attribution, incrementality and metrics like ROAS and CAC, plus a solid statistical toolkit: A/B tests, geo-lift tests, holdouts and MMM.

Responsabilidades

• Showing the Performance Marketing team which campaigns to double down on, and which to scale back, using attribution, cohort and incrementality analysis.
• Owning the data transformation process, from raw channel and MMP data to curated, ready-to-use datasets in a modern stack (Snowflake, dbt, Dagster, Omni)
• Running experiments with the CRM team to measure what messaging resonates with each user segment.

Conocimientos

Performance marketing data

SQL

dbt

Python

Attribution & incrementality

Experiment design (A/B tests)

ROAS & CAC metrics

Herramientas

Snowflake

Dagster

Omni

AppsFlyer

Adjust

Python

Descripción del empleo

About the role:

You'll join as a Marketing Analyst in a consumer health-tech app used by millions, turning raw campaign data into the decisions that shape where spend goes next; impacting the lives of millions of people.

What you will be doing:

• Showing the Performance Marketing team which campaigns to double down on, and which to scale back, using attribution, cohort and incrementality analysis.
• Owning the data transformation process, from raw channel and MMP data to curated, ready-to-use datasets in a modern stack (Snowflake, dbt, Dagster, Omni)
• Running experiments with the CRM team to measure what messaging resonates with each user segment.

What we are looking for:

• Experience working hands-on with performance marketing data for a mobile app, covering both channel and MMP data (AppsFlyer, Adjust or similar).
• Experience with SQL and dbt, plus working knowledge of Python.
• Experience with attribution, incrementality and metrics like ROAS and CAC, plus a solid statistical toolkit: A/B tests, geo-lift tests, holdouts and MMM.

Please only apply if you are based in Spain, Portugal, Germany or UK. We cannot offer or support relocation and you must have permanent right to work in one of these locations.