Madrid Growth Marketing Lead, Digital Banking

JPMorgan Chase & Co.; Benidorm; On-site; EUR 90,000 - 160,000; Full time

Job summary

JPMorgan Chase & Co. in Madrid is seeking a Growth Marketing Lead to own the local growth plan across the customer funnel, from awareness to product deepening.

You will combine data fluency, martech partnerships, and cross-functional leadership to drive measurable outcomes in a digital banking context. The role emphasizes end-to-end growth execution, collaboration with central teams, and leading a high-performance in-market team within regulatory boundaries.

Qualifications

• Formal training or certification on marketing concepts and extensive years of experience.
• Proven track record defining and delivering growth outcomes in a digital-first consumer business with strong measurement discipline across funnel stages.
• Demonstrated experience partnering with centralized media buying and execution teams to shape acquisition strategy.
• Deep data fluency, cohort analysis, funnel diagnostics, experimentation design, incrementality concepts, and KPI definitions.
• Martech proficiency and ability to influence platform roadmaps to enable growth.

Responsibilities

• Own the end-to-end growth strategy and operating plan for your market, setting goals and KPIs across the full customer funnel.
• Define market-level performance rhythms, funnel analytics, and cohort measurement frameworks; translate insights into prioritized test-and-learn roadmaps.
• Partner with central Media to shape acquisition strategy, CAC targets, conversion goals, and guardrails for efficient growth.
• Build and optimize lifecycle marketing programs across onboarding, activation, engagement, retention, and cross-sell.
• Design and evolve local referral and incentive strategies aligned to global frameworks with economics and risk controls.
• Collaborate with Product teams to embed growth loops and upsell surfaces into the app experience.
• Work with Legal, Risk, and Compliance to enable marketing velocity while meeting regulations.
• Lead and develop an in-market growth team, fostering a high-performance, experimentation-led culture.
• Present performance, insights, and investment recommendations to senior leaders.

Skills

Growth strategy

Data analytics

Lifecycle marketing

Cross-functional leadership

Martech familiarity

Acquisition optimization

A/B testing

Education

Bachelor's in Marketing

Tools

Marketing automation

CRM software

Job description

JPMorgan Chase & Co. in Madrid is seeking a Growth Marketing Lead to own the local growth plan across the customer funnel, from awareness to product deepening.

You will combine data fluency, martech partnerships, and cross-functional leadership to drive measurable outcomes in a digital banking context. The role emphasizes end-to-end growth execution, collaboration with central teams, and leading a high-performance in-market team within regulatory boundaries.