Campaign Manager - Vice President

JP Morgan Chase; Madrid; On-site; EUR 60,000 - 85,000; Full time

Job summary

JPMorganChase in Madrid is seeking a Campaign Manager to own the full lifecycle of marketing campaigns across channels and products. You will lead a high-performing team, collaborate with Brand, Growth, Operations, and central marketing teams, and ensure brand governance and regulatory compliance.

You will drive initiatives with Marketing Technology and Product teams, analyze performance, and translate business goals into measurable outcomes.

Qualifications

• Formal training or certification on marketing concepts and applied experience.

Responsibilities

• Build, develop, and manage a high-performing campaign team with a growth mindset.
• Lead end-to-end marketing campaigns across online and offline channels and products with internal and external partners.
• Drive marketing initiatives with cross-functional teams to ensure alignment and consistency.
• Own brand governance and ensure a consistent identity across customer touchpoints.
• Collaborate with Marketing Technology, Product, and central teams to deliver assets and share best practices.
• Monitor campaign performance and optimize with data-driven insights.
• Translate business goals into measurable campaign outcomes with clear targets.
• Ensure compliance with applicable legislation and obtain approvals from Legal and Compliance.

Skills

Marketing leadership

Budget management

Campaign management

Brand governance

Data analytics

Agile methodologies

Job description

Job Description

Excited by the opportunity to build innovative digital retail banking products and services, backed by one of the world's leading financial services companies?
Join Chase, our digital consumer bank, at our JPMorganChase office in Madrid. As we continue to grow and expand, we're looking for a passionate Campaign Manager. You will work in a dynamic, agile environment with the energy of a start-up and the strength of one of the world's leading financial services organizations. You will own the full campaign lifecycle across channels and products, leading a talented team and collaborating closely with Brand, Growth, Operations, and central marketing teams to deliver best-in-class campaigns that resonate with customers. This is your opportunity to make a measurable impact on a growing digital bank — and to help define the way people in Spain experience modern banking and investing.

Job Responsibilities

• Build, develop, and manage a high-performing campaign team, fostering a collaborative and results-driven culture with a strong focus on growth and continuous development
• Lead and own end-to-end marketing campaigns across all online and offline channels and products, leveraging internal teams and external agency partners in a highly collaborative and integrated way
• Drive marketing initiatives for the campaign team, working closely with Brand, Growth, Operations, and global and central marketing teams to ensure strategic alignment and consistency
• Own the brand governance process, ensuring all work developed by the team meets brand standards and reflects a consistent identity across every customer touchpoint
• Partner with Marketing Technology, Product, and central teams to deliver best-in-class marketing assets and share best practices with stakeholders across the organization
• Monitor the effectiveness and impact of campaigns through tracking and analysis, continuously challenging the status quo and optimizing performance in partnership with internal and external teams
• Set and drive team targets and objectives and key results, translating business goals into clear, measurable campaign outcomes
• Ensure full awareness and compliance with applicable legislation across all relevant channels, securing approval from Legal and Compliance teams and maintaining consistency with all legal requirements and codes of practice

Required Qualifications, Capabilities, And Skills

• Formal training or certification on marketing concepts and applied experience
• Proven track record of building, leading, and managing high-performing marketing or campaign teams, with the ability to operate effectively as both a strategic leader and a hands-on contributor
• Demonstrated experience managing multi-million euro marketing budgets with clear accountability for performance and return on investment
• Experience leading above-the-line campaigns and working with media agencies to plan and execute integrated marketing activity
• Strong expertise managing both online and offline marketing campaigns across multiple channels simultaneously
• Deep commitment to brand consistency, with experience owning brand governance processes across a team or organization
• Strong analytical mindset with the ability to interpret campaign data, identify optimization opportunities, and translate insights into clear action

Preferred Qualifications, Capabilities, And Skills

• Experience in financial services or a regulated consumer industry
• Experience working within a global or matrixed marketing organization, collaborating across markets and central teams
• Familiarity with marketing technology platforms and their role in enabling personalized, data-driven campaign execution
• Experience working in an agile environment, with the ability to move quickly, iterate, and deliver in a fast-paced setting

About Us

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

About The Team

Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we're setting our businesses, clients, customers and employees up for success.