VP Campaign Lead, Digital Banking & Growth (Madrid)

JP Morgan Chase; Madrid; On-site; EUR 60,000 - 90,000; Full time

Job summary

JPMorgan Chase in Madrid is seeking a Campaign Manager to own the full lifecycle of marketing campaigns across online and offline channels, partnering with Brand, Growth, Operations, and central marketing teams to drive growth and customer engagement.

You will lead a high-performing team, ensure brand governance, optimize campaigns through analytics, and navigate regulatory and legal considerations to deliver consistent, impact-driven results.

Qualifications

• Formal training or certification in marketing concepts.
• Proven track record leading marketing or campaign teams.
• Experience managing multi-million euro marketing budgets.
• Experience with above-the-line campaigns and media agencies.
• Strong online and offline campaign management across channels.
• Commitment to brand consistency and governance.
• Analytical mindset to interpret data and optimize campaigns.

Responsibilities

• Build, develop, and manage a high-performing campaign team.
• Lead end-to-end marketing campaigns across all channels.
• Drive marketing initiatives with cross-functional partners.
• Own the brand governance process.
• Partner with Marketing Technology, Product, and central teams.
• Monitor effectiveness and optimize performance with data.
• Set team targets and translate business goals into measurable outcomes.
• Ensure compliance with applicable legislation and codes of practice.

Skills

Campaign leadership

Budget management

Cross-channel marketing

Analytics & optimization

Brand governance

Agile practices

Stakeholder collaboration

Job description

JPMorgan Chase in Madrid is seeking a Campaign Manager to own the full lifecycle of marketing campaigns across online and offline channels, partnering with Brand, Growth, Operations, and central marketing teams to drive growth and customer engagement.

You will lead a high-performing team, ensure brand governance, optimize campaigns through analytics, and navigate regulatory and legal considerations to deliver consistent, impact-driven results.