Campaign Manager - Vice President

JP Morgan Chase; Madrid; On-site; EUR 60,000 - 90,000; Full time

Job summary

JPMorgan Chase in Madrid is seeking a Campaign Manager to own the full lifecycle of marketing campaigns across online and offline channels, partnering with Brand, Growth, Operations, and central marketing teams to drive growth and customer engagement.

You will lead a high-performing team, ensure brand governance, optimize campaigns through analytics, and navigate regulatory and legal considerations to deliver consistent, impact-driven results.

Qualifications

• Formal training or certification in marketing concepts.
• Proven track record leading marketing or campaign teams.
• Experience managing multi-million euro marketing budgets.
• Experience with above-the-line campaigns and media agencies.
• Strong online and offline campaign management across channels.
• Commitment to brand consistency and governance.
• Analytical mindset to interpret data and optimize campaigns.

Responsibilities

• Build, develop, and manage a high-performing campaign team.
• Lead end-to-end marketing campaigns across all channels.
• Drive marketing initiatives with cross-functional partners.
• Own the brand governance process.
• Partner with Marketing Technology, Product, and central teams.
• Monitor effectiveness and optimize performance with data.
• Set team targets and translate business goals into measurable outcomes.
• Ensure compliance with applicable legislation and codes of practice.

Skills

Campaign leadership

Budget management

Cross-channel marketing

Analytics & optimization

Brand governance

Agile practices

Stakeholder collaboration

Job description

Excited by the opportunity to build innovative digital retail banking products and services, backed by one of the world’s leading financial services companies? Join Chase, our digital consumer bank, at our JPMorganChase office in Madrid. As we continue to grow and expand, we’re looking for a passionate Campaign Manager. You will work in a dynamic, agile environment with the energy of a start-up and the strength of one of the world’s leading financial services organizations. You will own the full campaign lifecycle across channels and products, leading a talented team and collaborating closely with Brand, Growth, Operations, and central marketing teams to deliver best-in-class campaigns that resonate with customers. This is your opportunity to make a measurable impact on a growing digital bank — and to help define the way people in Spain experience modern banking and investing.

Job responsibilities

• Build, develop, and manage a high-performing campaign team, fostering a collaborative and results-driven culture with a strong focus on growth and continuous development
• Lead and own end-to-end marketing campaigns across all online and offline channels and products, leveraging internal teams and external agency partners in a highly collaborative and integrated way
• Drive marketing initiatives for the campaign team, working closely with Brand, Growth, Operations, and global and central marketing teams to ensure strategic alignment and consistency
• Own the brand governance process, ensuring all work developed by the team meets brand standards and reflects a consistent identity across every customer touchpoint
• Partner with Marketing Technology, Product, and central teams to deliver best-in-class marketing assets and share best practices with stakeholders across the organization
• Monitor the effectiveness and impact of campaigns through tracking and analysis, continuously challenging the status quo and optimizing performance in partnership with internal and external teams
• Set and drive team targets and objectives and key results, translating business goals into clear, measurable campaign outcomes
• Ensure full awareness and compliance with applicable legislation across all relevant channels, securing approval from Legal and Compliance teams and maintaining consistency with all legal requirements and codes of practice

Required qualifications, capabilities, and skills

• Formal training or certification on marketing concepts and applied experience
• Proven track record of building, leading, and managing high-performing marketing or campaign teams, with the ability to operate effectively as both a strategic leader and a hands-on contributor
• Demonstrated experience managing multi-million euro marketing budgets with clear accountability for performance and return on investment
• Experience leading above-the-line campaigns and working with media agencies to plan and execute integrated marketing activity
• Strong expertise managing both online and offline marketing campaigns across multiple channels simultaneously
• Deep commitment to brand consistency, with experience owning brand governance processes across a team or organization
• Strong analytical mindset with the ability to interpret campaign data, identify optimization opportunities, and translate insights into clear action

Preferred qualifications, capabilities, and skills

• Experience in financial services or a regulated consumer industry
• Experience working within a global or matrixed marketing organization, collaborating across markets and central teams
• Familiarity with marketing technology platforms and their role in enabling personalized, data-driven campaign execution
• Experience working in an agile environment, with the ability to move quickly, iterate, and deliver in a fast-paced setting