Live Ops Growth Lead: Monetization & Campaigns
Zynga
Una candidatura completa en un minuto — currículum adaptado y carta de presentación, listos para enviar.
Ventajas ofrecidas por este puesto de trabajo
Descripción de la vacante
Zynga in Barcelona seeks a Live-ops Manager to lead live-ops and monetization across its live game portfolio. You will design experiments, own the live-ops vision, and collaborate with cross-functional teams to optimize player value and engagement.
In this hands-on, fast-paced role, you will drive growth by analyzing results, coordinating campaigns from concept to launch, and translating insights into live product decisions for a global audience.
Formación
- Proven track record as a Liveops Manager in a game with a strong live-ops cadence.
- Experience in a volatile, fast-paced environment and adaptability.
- Good communication skills and experience aligning with stakeholders.
Responsabilidades
- Create the Live-ops vision and roadmap and execute promotional campaigns from design to launch.
- Develop communication channels, campaign creative, QA at launch, monitoring, and post-launch optimization.
- Analyze monetization strategy including pricing and segmentation to maximize value.
- Frame hypotheses, design A/B tests, and translate insights into live product decisions.
- Monitor key metrics (ARPU, conversion, funnel, churn) and drive continuous improvement.
- Develop best practices to drive operational excellence in a live-ops team.
- Coordinate with features team to align live-ops needs with new feature development.
Conocimientos
Descripción del empleo
Zynga in Barcelona seeks a Live-ops Manager to lead live-ops and monetization across its live game portfolio. You will design experiments, own the live-ops vision, and collaborate with cross-functional teams to optimize player value and engagement.
In this hands-on, fast-paced role, you will drive growth by analyzing results, coordinating campaigns from concept to launch, and translating insights into live product decisions for a global audience.
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