AI-First Consumer Data Readiness Expert

Bayer; Extremadura; Presencial; EUR 55.000 - 85.000; Jornada completa

Descripción de la vacante

Bayer is seeking a Consumer Data Readiness Specialist - Media & Activation to ensure global consumer data is complete, accurate, and privacy‑compliant across platforms. You will focus on data quality, platform data management, consent validation, audience taxonomy, and process documentation to enable trusted, activation‑ready data at scale.

You’ll work in a global team to harmonise data flows, validate consent signals, and support AI‑driven personalization and measurement initiatives, helping to

Formación

• Bachelor’s degree in Marketing, Digital Media, Business, Data Analytics, Information Management, or related field.
• 3–5 years of experience in digital/media data operations, audience data management, CDP/CRM data management, or marketing technology.
• Hands-on experience with consumer activation platforms (CDP, CRM, DMP, DSP).
• Familiarity with walled gardens (Meta, Google, Amazon), retail media networks, programmatic platforms, and clean room environments.
• Knowledge of GDPR, CCPA, ePrivacy and practical data privacy in media/activation data flows.
• Experience with 1P/2P/3P data partnerships and data mapping/deduplication, harmonisation.

Responsabilidades

• Maintain consumer media and activation data attributes, ensuring AI-ready audience profiles and segment classifications.
• Investigate and resolve activation data quality issues end-to-end across CDP, CRM, media platforms, and measurement systems.
• Define and document data mapping rules and integration logic for harmonised data structures.
• Validate consent signals, privacy flags, and usage rights to ensure GDPR/CCPA compliance.
• Manage data partnerships and monitor data feeds, flag anomalies, and track resolutions.

Conocimientos

SQL

Excel Advanced

Power BI

Data analysis

MMM / Attribution

English fluency

Educación

Bachelor’s degree

Herramientas

Treasure Data

Salesforce

Adobe

Descripción del empleo

Bayer is seeking a Consumer Data Readiness Specialist - Media & Activation to ensure global consumer data is complete, accurate, and privacy‑compliant across platforms. You will focus on data quality, platform data management, consent validation, audience taxonomy, and process documentation to enable trusted, activation‑ready data at scale.

You’ll work in a global team to harmonise data flows, validate consent signals, and support AI‑driven personalization and measurement initiatives, helping to