Lead Digital Analytics & Personalization Product Owner

Roche

Madrid

Presencial

EUR 70.000 - 100.000

Jornada completa

hace 40 horas

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Descripción de la vacante

Roche Pharma seeks a Product Owner with deep expertise in digital analytics, web measurement and MarTech to lead the Web Intelligence backlog. You will drive prioritization across Adobe Analytics, Launch, Target and AEP data platforms, partnering with engineers, analysts and personalization specialists to optimize Roche’s external digital experiences.

You will operate within an international SAFe Agile Release Train, translating business needs into measurable epics and KPIs while ensuring

Formación

Experience leading digital analytics or MarTech in Agile/SAFe environments.
Strong mastery of Adobe Analytics, Launch and tagging implementations.
Hands-on but capable of prioritizing across global stakeholders.

Responsabilidades

Own and prioritize the digital analytics and personalization backlog with clear epics and KPIs.
Lead SAFe ceremonies and ensure alignment with business and compliance needs.
Provide product leadership across analytics, experimentation, and personalization capabilities.
Ensure privacy-aware measurement and data quality within the web ecosystem.
Collaborate with analytics engineers, analysts, and web engineers to deliver value.
Partner with stakeholders to translate objectives into measurable technical requirements.