Digital Analytics, Measurement & Personalization Technical Product Owner

Roche; Madrid; Presencial; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

Roche Pharma seeks a Product Owner with deep expertise in digital analytics, web measurement and MarTech to lead the Web Intelligence backlog. You will drive prioritization across Adobe Analytics, Launch, Target and AEP data platforms, partnering with engineers, analysts and personalization specialists to optimize Roche’s external digital experiences.

You will operate within an international SAFe Agile Release Train, translating business needs into measurable epics and KPIs while ensuring

Formación

• Experience leading digital analytics or MarTech in Agile/SAFe environments.
• Strong mastery of Adobe Analytics, Launch and tagging implementations.
• Hands-on but capable of prioritizing across global stakeholders.

Responsabilidades

• Own and prioritize the digital analytics and personalization backlog with clear epics and KPIs.
• Lead SAFe ceremonies and ensure alignment with business and compliance needs.
• Provide product leadership across analytics, experimentation, and personalization capabilities.
• Ensure privacy-aware measurement and data quality within the web ecosystem.
• Collaborate with analytics engineers, analysts, and web engineers to deliver value.
• Partner with stakeholders to translate objectives into measurable technical requirements.

Conocimientos

Adobe Analytics

Adobe Launch

AEP Web SDK

Tagging specs

Privacy & Consent

SAFe Agile

Analytics QA

Stakeholder Mgmt

Personalization

Experimentation

Herramientas

Adobe Target

Adobe Experience Platform

Data Layer

Descripción del empleo

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Roche Pharma is looking for a Product Owner with strong expertise in digital analytics, web measurement and marketing technology to join our international Web Intelligence team. You will own and prioritize the product backlog for capabilities that enable Roche teams to measure, understand and optimize our external digital experiences across global, regional and local websites.

Our core technology ecosystem includes Adobe Analytics, Adobe Experience Platform Data Collection (Adobe Launch) and Adobe Target, utilizing Adobe Experience Platform Web SDK and Datastreams, alongside consent management, reporting, SEO/GEO and the broader Adobe Experience Platform ecosystem.

You do not need to be the engineer implementing every tag or the analyst building every dashboard. However, you need enough hands‑on digital analytics and MarTech expertise to challenge requirements, understand implementation implications, make informed prioritization decisions and work credibly with analytics engineers, analysts, personalization specialists, solution architects and web engineering teams.

You will operate within an international SAFe Agile Release Train, connecting Pharma and Diagnostics stakeholder needs with a shared analytics and optimization backlog.

Analytics Product Ownership & Backlog

• Own and prioritize the digital analytics and personalization backlog, translating business needs and requests into clear epics and KPIs
• Balance stakeholder value with technical dependencies and compliance in a transparent prioritization process
• Lead contributions to SAFe Agile ceremonies, including PI Planning, backlog refinement and sprint planning, ensuring adherence to Definition of Done

Digital Analytics & Measurement

You will provide product leadership across capabilities including:

• Adobe Analytics
• Adobe Experience Platform Data Collection / Adobe Launch / AEP Web SDK
• Web and digital measurement frameworks
• Tagging specifications and data‑layer requirements
• Analytics implementation and QA
• Report suites and analytics governance
• KPI and measurement frameworks
• Dashboards and reporting
• Consent‑aware measurement and privacy requirements
• Analytics incident management and tracking‑quality improvements

You should be comfortable discussing topics such as events, dimensions, conversion metrics, attribution, data layers, tagging architecture, consent dependencies and analytics QA with technical specialists.

Experimentation & Personalization

Partner with targeting and personalization specialists to prioritize and deliver capabilities using Adobe Target. Support use cases involving Experimentation and A/B testing, Audience segmentation, Personalization, Targeting requirements, Experiment measurement and success criteria, Integration between analytics and personalization capabilities. Ensure experimentation starts with a clear hypothesis, measurable outcomes and reliable analytics.

Insights & Decision Enablement

Work closely with the Analytics & Insights Lead and reporting specialists to ensure that measurement ultimately supports decisions rather than simply producing data. Partner with stakeholders to identify which questions matter, what should be measured and which analytics capabilities should be prioritized.

Analytics Governance & Quality

Help establish scalable standards across Roche's international web ecosystem, inclusive

• Consistent tagging & measurement approaches
• Analytics naming conventions
• Reusable measurement patterns
• Data and implementation quality
• QA and release validation
• Documentation and traceability
• Privacy and consent requirements
• GDPR and applicable Roche standards
• Sustainable support and operational processes

Work with analytics engineers, web engineers, architects and platform teams to identify dependencies and ensure analytics requirements are considered early in the development lifecycle rather than after websites have launched.

Stakeholder Management & Cross-Team Leadership

Act as a key interface between Pharma and Diagnostics Global, Regional and Country marketing teams, Analytics & Insights specialists, Targeting & Personalization specialists, SEO/GEO specialists, Web engineering teams, Product Managers and Product Owners, Architects and platform teams, Support teams, External partners and vendors. Turn diverse stakeholder requests into one transparent, prioritized analytics backlog. Communicate trade-offs clearly and help stakeholders understand not only what is being prioritized, but why.

Who You Are

We are specifically looking for candidates with a digital analytics / MarTech background, rather than general web product ownership alone. You should bring:

• Experience: 5+ years in digital analytics or MarTech leadership roles, specifically as a Product Owner/Manager or Analytics Lead within Agile/SAFe environments
• Technical Skills: Mastery of Adobe Analytics, Adobe Launch, and tagging implementations; strong knowledge of data layers, analytics QA, Adobe Target, and privacy/consent requirements, SEO and emerging GEO practices, Adobe Experience Platform ecosystem, Adobe Customer Journey Analytics (CJA)
• Soft Skills: Exceptional stakeholder management in international settings, analytical thinking, and the ability to translate business objectives into measurable technical requirements. Global or multilingual website ecosystems. Healthcare, pharmaceuticals or another regulated industry. Good understanding of business processes that lead to constructive collaboration and delivering tangible business value. Strong team player and open, clear communication style

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life‑changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.