Digital Analytics, Measurement & Personalization Technical Product Owner

Roche Holding AG; Madrid; Presencial; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

Roche Pharma recherche un Product Owner avec une expertise solide en analytics digital et technologies marketing pour rejoindre l’équipe Web Intelligence. Vous piloterez le backlog et travaillerez avec les ingénieurs analytics, les spécialistes de la personnalisation et les équipes web afin d’optimiser les expériences digitales externes à l’échelle globale.

Vous utiliserez Adobe Analytics, Launch et Target, et participerez à la définition des cadres de mesure, à la gouvernance des données et à

Formación

• 5+ années d’expérience en analytics digital ou leadership MarTech dans des environnements Agile/SAFe.
• Compétences techniques fortes en Adobe Analytics, Launch, Target et privacy/consent.
• Capacité à prioriser le backlog et à collaborer avec des analytics engineers et designers.

Responsabilidades

• Posséder et prioriser le backlog analytics et personnalisation, convertir les besoins en epics et KPIs.
• Conduire les cérémonies SAFe et garantir le respect de la Definition of Done.
• Assurer la governance, QA et la traçabilité des données et des tags.

Conocimientos

Product ownership

Digital analytics

SAFe/Agile

Adobe Analytics

Adobe Launch

Adobe Target

Stakeholder mgmt

Privacy & consent

Herramientas

Adobe Experience Platform

AEP Web SDK

Descripción del empleo

Chez Roche, vous pouvez être vous-même et être apprécié pour les qualités uniques que vous apportez. Notre culture encourage l'expression personnelle, le dialogue ouvert et les connexions authentiques, où vous êtes valorisé, accepté et respecté pour ce que vous êtes, vous permettant de prospérer tant personnellement que professionnellement. Voici comment nous visons à prévenir, arrêter et guérir les maladies et à garantir à chacun l'accès aux soins de santé aujourd'hui et pour les générations à venir. Rejoignez Roche, où chaque voix compte.

La position

Roche Pharma is looking for a Product Owner with strong expertise in digital analytics, web measurement and marketing technology to join our international Web Intelligence team. You will own and prioritize the product backlog for capabilities that enable Roche teams to measure, understand and optimise our external digital experiences across global, regional and local websites.

Our core technology ecosystem includes Adobe Analytics, Adobe Experience Platform Data Collection (Adobe Launch) and Adobe Target, utilizing Adobe Experience Platform Web SDK and Datastreams, alongside consent management, reporting, SEO/GEO and the broader Adobe Experience Platform ecosystem.

You do not need to be the engineer implementing every tag or the analyst building every dashboard. However, you need enough hands‑on digital analytics and MarTech expertise to challenge requirements, understand implementation implications, make informed prioritisation decisions and work credibly with analytics engineers, analysts, personalization specialists, solution architects and web engineering teams.

You will operate within an international SAFe Agile Release Train, connecting Pharma and Diagnostics stakeholder needs with a shared analytics and optimisation backlog.

Your Responsibilities

Analytics Product Ownership & Backlog

• Own and prioritise the digital analytics and personalisation backlog, translating business needs and requests into clear epics and KPIs.

• Balance stakeholder value with technical dependencies and compliance in a transparent prioritisation process.

• Lead contributions to SAFe Agile ceremonies, including PI Planning, backlog refinement and sprint planning, ensuring adherence to Definition of Done.

Digital Analytics & Measurement

You will provide product leadership across capabilities including:

• Adobe Analytics

• Adobe Experience Platform Data Collection / Adobe Launch / AEP Web SDK

• Web and digital measurement frameworks

• Tagging specifications and data‑layer requirements

• Analytics implementation and QA

• Report suites and analytics governance

• KPI and measurement frameworks

• Dashboards and reporting

• Consent‑aware measurement and privacy requirements

• Analytics incident management and tracking‑quality improvements

You should be comfortable discussing topics such as events, dimensions, conversion metrics, attribution, data layers, tagging architecture, consent dependencies and analytics QA with technical specialists.

Experimentation & Personalisation

Partner with targeting and personalisation specialists to prioritise and deliver capabilities using Adobe Target. Support use cases involving Experimentation and A/B testing, Audience segmentation, Personalisation, Targeting requirements, Experiment measurement and success criteria, Integration between analytics and personalisation capabilities. Ensure experimentation starts with a clear hypothesis, measurable outcomes and reliable analytics.

Insights & Decision Enablement

Work closely with the Analytics & Insights Lead and reporting specialists to ensure that measurement ultimately supports decisions rather than simply producing data. Partner with stakeholders to identify which questions matter, what should be measured and which analytics capabilities should be prioritised.

Analytics Governance & Quality

Help establish scalable standards across Roche's international web ecosystem, inclusive

• Consistent tagging & measurement approaches

• Analytics naming conventions

• Reusable measurement patterns

• Data and implementation quality

• QA and release validation

• Documentation and traceability

• Privacy and consent requirements

• GDPR and applicable Roche standards

• Sustainable support and operational processes

Work with analytics engineers, web engineers, architects and platform teams to identify dependencies and ensure analytics requirements are considered early in the development life‑cycle rather than after websites have launched.

Stakeholder Management & Cross‑Team Leadership

Act as a key interface between Pharma and Diagnostics Global, Regional and Country marketing teams, Analytics & Insights specialists, Targeting & Personalisation specialists, SEO/GEO specialists, Web engineering teams, Product Managers and Product Owners, Architects and platform teams, Support teams, External partners and vendors. Turn diverse stakeholder requests into one transparent, prioritised analytics backlog. Communicate trade‑offs clearly and help stakeholders understand not only what is being prioritised, but why.

Who You Are

We are specifically looking for candidates with a digital analytics / MarTech background, rather than general web product ownership alone. You should bring:

• Experience: 5+ years in digital analytics or MarTech leadership roles, specifically as a Product Owner/Manager or Analytics Lead within Agile/SAFe environments.

• Technical Skills: Mastery of Adobe Analytics, Adobe Launch, and tagging implementations; strong knowledge of data layers, analytics QA, Adobe Target, and privacy/consent requirements, SEO and emerging GEO practices, Adobe Experience Platform ecosystem, Adobe Customer Journey Analytics (CJA)

• Soft Skills: Exceptional stakeholder management in international settings, analytical thinking, and the ability to translate business objectives into measurable technical requirements. Global or multilingual website ecosystems. Healthcare, pharmaceuticals or another regulated industry. Good understanding of business processes that lead to constructive collaboration and delivering tangible business value. Strong team player and open, clear communication style.

Qui nous sommes

Un avenir plus sain nous pousse à innover. Ensemble, plus de 100 000 employés à travers le monde sont dédiés à faire progresser la science et à garantir à chacun l'accès aux soins de santé aujourd'hui et pour les générations à venir. Nos efforts aboutissent à plus de 26 millions de personnes traitées avec nos médicaments et plus de 30 milliards de tests réalisés avec nos produits de Diagnostique. Nous nous encourageons mutuellement à explorer de nouvelles possibilités, à favoriser la créativité et à conserver nos grandes ambitions, afin de fournir des solutions de santé qui changent des vies et ont un impact mondial.

Construisons ensemble un avenir plus sain.

Roche est un employeur offrant l'équité en matière d'emploi.