Digital Analytics, Measurement & Personalization Technical Product Owner

F. Hoffmann-La Roche AG; Madrid; Presencial; EUR 55.000 - 85.000; Jornada completa

Descripción de la vacante

Roche Pharma is seeking a Product Owner with deep digital analytics and MarTech expertise to lead a global Web Intelligence backlog. You will prioritize capabilities for measurement, optimization and personalization across Roche's international websites, working with analytics engineers, solution architects and marketing teams.

You will drive governance, tagging standards, data layer requirements and privacy compliance within an SAFe Agile framework, ensuring measurable business value and

Formación

• 5+ years in digital analytics or MarTech leadership roles, in Agile/SAFe environments.
• Experience translating business needs into measurable technical requirements.
• Strong understanding of tagging, data layers, analytics QA and privacy.

Responsabilidades

• Own and prioritize the analytics backlog and KPIs, balancing value with dependencies.
• Provide leadership across Adobe Analytics, Launch/SDK, dashboards and governance.
• Partner on Experimentation, Personalization and A/B testing use cases.
• Ensure insights support decisions and align with stakeholder questions.
• Establish scalable governance, data quality, privacy and consent standards.
• Lead cross-team collaboration with analytics engineers, solution architects and web engineers.

Conocimientos

Adobe Analytics

Adobe Target

SAFe / Agile

Stakeholder management

Data layers

Herramientas

Adobe Launch

Descripción del empleo

The Position

Roche Pharma is looking for a Product Owner with strong expertise in digital analytics, web measurement and marketing technology to join our international Web Intelligence team. You will own and prioritize the product backlog for capabilities that enable Roche teams to measure, understand and optimize our external digital experiences across global, regional and local websites.

Our core technology ecosystem includes Adobe Analytics, Adobe Experience Platform Data Collection (Adobe Launch) and Adobe Target, utilizing Adobe Experience Platform Web SDK and Datastreams, alongside consent management, reporting, SEO/GEO and the broader Adobe Experience Platform ecosystem.

You do not need to be the engineer implementing every tag or the analyst building every dashboard. However, you need enough hands‑on digital analytics and MarTech expertise to challenge requirements, understand implementation implications, make informed prioritization decisions and work credibly with analytics engineers, analysts, personalization specialists, solution architects and web engineering teams.

You will operate within an international SAFe Agile Release Train, connecting Pharma and Diagnostics stakeholder needs with a shared analytics and optimization backlog.

Your Responsibilities

Analytics Product Ownership & Backlog

Own and prioritize the digital analytics and personalization backlog, translating business needs and requests into clear epics and KPIs. Balance stakeholder value with technical dependencies and compliance in a transparent prioritization process. Lead contributions to SAFe Agile ceremonies, including PI Planning, backlog refinement and sprint planning, ensuring adherence to Definition of Done.

Digital Analytics & Measurement

You will provide product leadership across capabilities including: Adobe Analytics, Adobe Experience Platform Data Collection / Adobe Launch / AEP Web SDK, Web and digital measurement frameworks, Tagging specifications and data‑layer requirements, Analytics implementation and QA, Report suites and analytics governance, KPI and measurement frameworks, Dashboards and reporting, Consent‑aware measurement and privacy requirements, Analytics incident management and tracking‑quality improvements.

You should be comfortable discussing topics such as events, dimensions, conversion metrics, attribution, data layers, tagging architecture, consent dependencies and analytics QA with technical specialists.

Experimentation & Personalization

Partner with targeting and personalization specialists to prioritize and deliver capabilities using Adobe Target. Support use cases involving Experimentation and A/B testing, Audience segmentation, Personalization, Targeting requirements, Experiment measurement and success criteria, Integration between analytics and personalization capabilities. Ensure experimentation starts with a clear hypothesis, measurable outcomes and reliable analytics.

Insights & Decision Enablement

Work closely with the Analytics & Insights Lead and reporting specialists to ensure that measurement ultimately supports decisions rather than simply producing data. Partner with stakeholders to identify which questions matter, what should be measured and which analytics capabilities should be prioritized.

Analytics Governance & Quality

Help establish scalable standards across Roche's international web ecosystem, inclusive Consistent tagging & measurement approaches, Analytics naming conventions, Reusable measurement patterns, Data and implementation quality, QA and release validation, Documentation and traceability, Privacy and consent requirements GDPR and applicable Roche standards, Sustainable support and operational processes. Work with analytics engineers, web engineers, architects and platform teams to identify dependencies and ensure analytics requirements are considered early in the development lifecycle rather than after websites have launched.

Stakeholder Management & Cross‑Team Leadership

Act as a key interface between Pharma and Diagnostics Global, Regional and Country marketing teams, Analytics & Insights specialists, Targeting & Personalization specialists, SEO/GEO specialists, Web engineering teams, Product Managers and Product Owners, Architects and platform teams, Support teams, External partners and vendors. Turn diverse stakeholder requests into one transparent, prioritized analytics backlog. Communicate trade‑offs clearly and help stakeholders understand not only what is being prioritized, but why.

Who You Are

We are specifically looking for candidates with a digital analytics / MarTech background, rather than general web product ownership alone. You should bring:

• Experience: 5+ years in digital analytics or MarTech leadership roles, specifically as a Product Owner/Manager or Analytics Lead within Agile/SAFe environments.
• Technical Skills: Mastery of Adobe Analytics, Adobe Launch, and tagging implementations; strong knowledge of data layers, analytics QA, Adobe Target, and privacy/consent requirements, SEO and emerging GEO practices, Adobe Experience Platform ecosystem, Adobe Customer Journey Analytics (CJA)
• Soft Skills: Exceptional stakeholder management in international settings, analytical thinking, and the ability to translate business objectives into measurable technical requirements. Global or multilingual website ecosystems. Healthcare, pharmaceuticals or another regulated industry. Good understanding of business processes that lead to constructive collaboration and delivering tangible business value. Strong team player and open, clear communication style.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life‑changing healthcare solutions that make a global impact. Let’s build a healthier future, together. Roche is an Equal Opportunity Employer. We believe it’s urgent to deliver medical solutions right now – even as we develop innovations for the future. We are passionate about transforming patients’ lives. We are courageous in both decision and action. And we believe that good business means a better world. That is why we come to work each day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. We are proud of who we are, what we do, and how we do it. We are many, working as one across functions, across companies, and across the world. We are Roche.