Digital Analytics & Personalization Product Owner

F. Hoffmann-La Roche AG

Madrid

Presencial

EUR 55.000 - 85.000

Jornada completa

Hace 4 días

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Descripción de la vacante

Roche Pharma is seeking a Product Owner with deep digital analytics and MarTech expertise to lead a global Web Intelligence backlog. You will prioritize capabilities for measurement, optimization and personalization across Roche's international websites, working with analytics engineers, solution architects and marketing teams.

You will drive governance, tagging standards, data layer requirements and privacy compliance within an SAFe Agile framework, ensuring measurable business value and

Formación

5+ years in digital analytics or MarTech leadership roles, in Agile/SAFe environments.
Experience translating business needs into measurable technical requirements.
Strong understanding of tagging, data layers, analytics QA and privacy.

Responsabilidades

Own and prioritize the analytics backlog and KPIs, balancing value with dependencies.
Provide leadership across Adobe Analytics, Launch/SDK, dashboards and governance.
Partner on Experimentation, Personalization and A/B testing use cases.
Ensure insights support decisions and align with stakeholder questions.
Establish scalable governance, data quality, privacy and consent standards.
Lead cross-team collaboration with analytics engineers, solution architects and web engineers.

Conocimientos

Adobe Analytics

Adobe Target

SAFe / Agile

Stakeholder management

Data layers

Herramientas

Adobe Launch

Descripción del empleo

You will drive governance, tagging standards, data layer requirements and privacy compliance within an SAFe Agile framework, ensuring measurable business value and

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