International Sales Director - Fire Protection

Page Executive; Madrid; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Performance-based incentives

International exposure

Job summary

Page Executive is seeking an International Sales Director to lead our client’s growth strategy from Madrid, driving international revenue growth across direct sales, distributors, and key accounts. You will shape the global sales agenda, build and mentor regional teams, and forge strategic partnerships across multiple regions.

The role requires a proven track record in senior international sales leadership within fire protection or related sectors, with strong negotiation skills, travel

Qualifications

• Proven experience in senior international sales leadership roles within fire protection, building safety, industrial safety systems, HVAC, technical engineering products or related sectors.
• Strong track record managing international sales teams, distributors and channel partners.
• Demonstrated success driving revenue growth across multiple countries and regions.
• Experience selling complex technical solutions and managing long sales cycles.

Responsibilities

• Define and execute the international sales strategy.
• Lead, coach and develop regional sales teams and distributor networks, promoting a high-performance commercial culture.
• Drive revenue growth across direct sales, channel partners and key accounts.
• Identify and capture new business opportunities in industrial, commercial, infrastructure, energy and construction sectors.
• Develop strategic relationships with engineering firms, contractors, distributors, consultants and end users.
• Manage commercial negotiations for major projects and framework agreements.
• Monitor market trends, regulatory developments and customer requirements.
• Collaborate with Operations, Engineering, Product Management and Executive Leadership to align commercial and business objectives.
• Support market entry initiatives and expansion into new geographic regions.
• Deliver regular sales forecasts and business performance reporting to senior management.

Skills

International sales leadership

Channel partner management

Negotiation

Strategic planning

Stakeholder management

Multicultural collaboration

Fluent English

Travel readiness

Job description

• Lead the international growth strategy of a leading company.
• Take ownership of a high-impact role with full P&L responsibility.

About Our Client

We are partnering with a privately-owned international company specialized in fire protection solutions, serving industrial, infrastructure, commercial and energy-related sectors worldwide.

With operations across multiple regions and a strong reputation for technical expertise, the company designs, manufactures and delivers a broad portfolio of active fire protection systems and safety solutions. Following a period of sustained growth, the organization is looking to strengthen its international commercial leadership team through the appointment of an International Sales Director.

This role will play a key part in driving international business growth, expanding market presence, developing strategic partnerships, and supporting the company's long-term global expansion plans.

Job Description

• Define and execute the international sales strategy.
• Lead, coach and develop regional sales teams and distributor networks, promoting a high-performance commercial culture.
• Drive revenue growth across direct sales, channel partners and key accounts.
• Identify and capture new business opportunities in industrial, commercial, infrastructure, energy and construction sectors.
• Develop strategic relationships with engineering firms, contractors, distributors, consultants and end users.
• Manage commercial negotiations for major projects and framework agreements.
• Monitor market trends, competitive landscape, regulatory developments and customer requirements.
• Collaborate closely with Operations, Engineering, Product Management and Executive Leadership to ensure alignment between commercial and business objectives.
• Support market entry initiatives and potential expansion into new geographic regions.
• Deliver regular sales forecasts and business performance reporting to senior management.

The Successful Applicant

• Proven experience in senior international sales leadership roles within fire protection, building safety, industrial safety systems, HVAC, technical engineering products or related sectors.
• Strong track record managing international sales teams, distributors and channel partners.
• Demonstrated success driving revenue growth across multiple countries and regions.
• Experience selling complex technical solutions and managing long sales cycles.
• Strong commercial and negotiation skills, including management of large-scale projects and key accounts.
• Excellent stakeholder management capabilities, both internally and externally.
• Strategic mindset combined with a hands‑on approach to business development.
• Comfortable operating in international and multicultural environments.
• Fluent English is required; additional European languages would be highly advantageous.
• Willingness to travel internationally on a regular basis.

What’s on Offer

• Opportunity to join an innovative international company operating in the fire protection and life‑safety industry.
• Key leadership role with significant impact on the company's future growth trajectory.
• High level of autonomy and visibility within the executive team.
• International exposure across a diverse customer base and multiple geographic markets.
• Competitive compensation package including performance-based incentives.