General Commercial Director

Michael Page; Valencia; On-site; EUR 120,000 - 160,000; Full time

Job summary

Our client, a well-established international manufacturer in construction and building materials, seeks an executive-level leader to drive commercial, marketing and specification strategies across global markets.

The role offers strategic influence, cross-functional leadership and a path to transform commercial operations while delivering sustainable revenue and profitability.

Responsibilities

• Lead the commercial, marketing and specification strategy.
• Drive sustainable revenue growth and strengthen market positioning.
• Define and execute the commercial, marketing and specification strategy across domestic and international markets, ensuring alignment with corporate objectives and profitable growth targets.
• Lead market intelligence, customer segmentation, pricing discipline and channel development initiatives to identify new opportunities and strengthen competitive positioning.
• Develop and manage demand generation programmes, brand strategy, digital marketing activities and product launch initiatives to maximise market visibility and customer engagement.
• Lead and coordinate end-to-end commercial operations, ensuring effective collaboration between sales, marketing, product and specification teams to convert opportunities into sustainable revenue.
• Build and strengthen strategic relationships with key accounts, distributors, architects, engineering firms, developers and other influential market stakeholders.
• Direct multicultural commercial, marketing and specification teams, establishing clear objectives, developing talent and fostering a high-performance culture with full accountability for results.
• Monitor business performance through robust KPI frameworks, forecasting processes, budget management and continuous improvement actions to deliver revenue, margin and profitability objectives.
• Executive-level position with broad international scope and direct influence on corporate strategy and business performance.
• Opportunity to lead commercial transformation initiatives and shape the future growth trajectory of a well-established industrial organisation.
• Highly competitive executive compensation package aligned with the strategic importance and impact of the role.

Job description

• - Lead the commercial, marketing and specification strategy.
• -Drive sustainable revenue growth and strengthen market positioning.

Our client is a well-established international manufacturer operating within the construction and building materials sector. The company serves a broad customer base through distribution networks, specification channels and export markets, combining industrial expertise with a strong commitment to product quality, sustainability and operational excellence.

• Define and execute the commercial, marketing and specification strategy across domestic and international markets, ensuring alignment with corporate objectives and profitable growth targets.
• Lead market intelligence, customer segmentation, pricing discipline and channel development initiatives to identify new opportunities and strengthen competitive positioning.
• Develop and manage demand generation programmes, brand strategy, digital marketing activities and product launch initiatives to maximise market visibility and customer engagement.
• Lead and coordinate end-to-end commercial operations, ensuring effective collaboration between sales, marketing, product and specification teams to convert opportunities into sustainable revenue.
• Build and strengthen strategic relationships with key accounts, distributors, architects, engineering firms, developers and other influential market stakeholders.
• Direct multicultural commercial, marketing and specification teams, establishing clear objectives, developing talent and fostering a high-performance culture with full accountability for results.
• Monitor business performance through robust KPI frameworks, forecasting processes, budget management and continuous improvement actions to deliver revenue, margin and profitability objectives.

• Executive-level position with broad international scope and direct influence on corporate strategy and business performance.
• Opportunity to lead commercial transformation initiatives and shape the future growth trajectory of a well-established industrial organisation.
• Highly competitive executive compensation package aligned with the strategic importance and impact of the role.