Insights Consultant

Making Science Group S.A.; Madrid; Hybrid; EUR 42,000 - 62,000; Full time

Benefits offered by this job

Indefinite contract

Performance bonus

Flexible salary plan

Work from home 1 day/wk

Training & language classes

Ambassadors program

Flexible hours

Vacation days

Job summary

Making Science is a global digital acceleration company seeking an Insights Consultant in Madrid. You will uncover consumer, market and brand drivers and translate them into actionable recommendations to guide client strategy and creative briefs.

Requirements include 3–5 years in market research or strategic planning, a degree in a relevant field, strong data analysis skills, and fluency in Spanish and English.

Qualifications

• 3–5 years of experience in market research, consumer insights or strategic planning (agency, institute or client side).
• Degree in Marketing, Business, Economics, Sociology, Psychology, Statistics or a related field.
• Solid command of qualitative and quantitative research methodologies.
• Strong analytical skills with advanced Excel / Google Sheets; experience with survey tools (e.g. Qualtrics, SurveyMonkey).
• Fluent Spanish and professional English (written and spoken).

Responsibilities

• Design and run qualitative and quantitative research: surveys, interviews, focus groups, desk research and social listening.
• Analyse market, consumer, competitor and category data to identify opportunities and key insights.
• Set up and manage brand health tracking, segmentation, U&A and concept or ad testing studies.
• Combine first-party, third-party and digital data sources to build a complete view of the consumer.
• Turn findings into clear insight reports, dashboards and storytelling for client and internal stakeholders.
• Work closely with Brand Consultants to inform positioning, propositions and creative briefs.
• Manage research vendors and panels, ensuring quality, timelines and budget.
• Explore AI and automation to speed up research, analysis and reporting.

Skills

Market research

Qualitative methods

Quantitative methods

Data analysis

Excel/Google Sheets

Survey tools

Spanish + English

Education

Marketing, Business, Economics, Sociology, Psychology, Statistics

Tools

Qualtrics

SurveyMonkey

Job description

Career Opportunities: Insights Consultant (1807)

Requisition ID1807-Posted11/06/2026-Spain

Making Science is a global digital acceleration company powered by Artificial Intelligence, with over 800 employees and a presence and technological development in 18 markets: the USA, Spain, Mexico, Colombia, Argentina, Brazil, France, Italy, the United Kingdom, Ireland, Portugal, Sweden, Denmark, Norway, Finland, Germany, the Netherlands, and Georgia.

As a consulting partner of Local Planet, the world's largest network of independent media agencies, Making Science develops technological solutions and offers digital marketing, Cloud for Marketing, Adtech, and Martech services through offices, delivery hubs, and centers of excellence that drive job creation and the availability of highly qualified technology talent globally.

The purpose of Making Science is to drive the digital acceleration and sustainable growth of its clients so that they are competitive in the new Artificial Intelligence paradigm. Acting as a comprehensive strategic partner that closes the gap between business strategy and AI-driven technological execution, the company is based on a Hybrid Intelligence model that augments human capabilities.

Its model is based on four proprietary business and innovation lines that stand out for their AI-native technological nature, with more than 400 engineers and data scientists:

The Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creativity, data, and technology.

RAISING, the Technology Division, which combines business expertise with data science to offer solutions based on AI applied to marketing, such as ad-machina, the Agentic AI platform for integrated marketing.

The AWAKE, an AI Venture Studio, was created to lead the Artificial Intelligence revolution that industrializes the creation of AI-native startups and innovative projects that respond to the new needs of the digital economy.

The Investment area, with Ventis and TMQ, is a business diversification line and implementation of the capabilities of all areas of Making Science.

The company participates in various ESG initiatives through the Making Science Foundation, with a firm commitment to obtaining a positive impact on society and the planet.

As Insights Consultant you will uncover what drives consumers, markets and brands, and turn it into actionable recommendations. Your work will feed brand strategy, communication and business decisions for our clients.

Responsibilities

What we’d like you to do

Design and run qualitative and quantitative research: surveys, interviews, focus groups, desk research and social listening.

Analyse market, consumer, competitor and category data to identify opportunities and key insights.

Set up and manage brand health tracking, segmentation, U&A and concept or ad testing studies.

Combine first-party, third-party and digital data sources to build a complete view of the consumer.

Turn findings into clear insight reports, dashboards and storytelling for client and internal stakeholders.

Work closely with Brand Consultants to inform positioning, propositions and creative briefs.

Manage research vendors and panels, ensuring quality, timelines and budget.

Explore AI and automation to speed up research, analysis and reporting.

What we’d like you to bring

3–5 years of experience in market research, consumer insights or strategic planning (agency, institute or client side).

Degree in Marketing, Business, Economics, Sociology, Psychology, Statistics or a related field.

Solid command of qualitative and quantitative research methodologies.

Strong analytical skills with advanced Excel / Google Sheets; experience with survey tools (e.g. Qualtrics, SurveyMonkey).

Ability to synthesise complex data into simple, actionable insights and present them with confidence.

• Fluent Spanish and professional English (written and spoken).

Perks of joining us

We give you complete stability with an indefinite job contract.

We offer a fixed salary according to your worth and experience, plus a performance based bonus.

Get the most out of your salary with our Flexible Payment Plan (Restaurant Ticket, Transportation Ticket, Day Care Ticket, and Medical Insurance).

Do you know someone that fits in Making Science? Refer him or her, and you can get a bonus if they’re hired!

Feedback is part of our day to day lives. We recognize a job well done through a continuous feedback model.

The opportunity to meet our international team with our Ambassadors Program.

We care about a healthy work-life balance. You can count on having flexible working hours and one day a week where you can work from home.

You will never stop learning with us: subsidized training, free language classes, learning capsules, an e-learning platform, and many more.

Pack your bags! You’ll have 23 vacation days, plus 24th, 31st of December and San Publicito are off, and we have afternoons off on the eve of national holidays.

Work comfortably and follow your own style, because we don’t have a dress code.

We know how to have a good time!

Never go hungry with our free daily fruit and our vending machine card!

Take a break on our terrace, play foosball, darts, or PlayStation

Be a part of a young, adventurous, and professional team, with people you’ll grow fond of!

Challenge the future with us - Join our Making Science team!