Hemato-Immunology Brand Lead — Launch & Strategy

Sobi; Madrid; On-site; EUR 60,000 - 90,000; Full time

Job summary

Sobi seeks a senior pharmaceutical marketing leader for Spain to drive local brand strategy and lead the country brand team within Hematology and Immunology. You will support pre-launch and launch activities, engage with key stakeholders, and travel domestically and internationally as required.

You will collaborate with local medical and market access colleagues, translate local needs into global plans, manage marketing budgets, and ensure compliant, multichannel campaigns using CRM and digital

Qualifications

• A university degree in a medical or science field.
• At least 3 years of proven pharmaceutical marketing leadership or management experience.
• Direct customer relationship management experience with delivering company projects.
• Experience monitoring marketing operating expenditure against targets.
• Knowledge of local health systems and decision-making processes.
• Ability to work independently with a hands-on approach.
• Excellent verbal and written communication skills.
• Experience with review/approval systems (e.g., ZINC, Veeva).
• Experience with CRM and digital/multichannel tools.
• Experience using AI through company-approved tools.
• Proven ability to work in a cross-functional matrix environment.

Responsibilities

• Develop country business plan and local strategy with budget.
• Lead the local brand team and coordinate cross-functional launch readiness.
• Provide feedback on local commercialization needs to global strategy.
• Drive unbranded and branded tactics in line with product messaging.
• Lead pre-launch preparation and coordinate launches for pipelines or acquisitions.
• Develop training materials for internal and external customers with scientific credibility.
• Organize hematology/immunology engagements with KAM and National Sales Manager.
• Collaborate with patient organizations and industry partners.
• Measure value and ROI of campaigns post-launch and monitor investment efficiency.
• Travel as needed to HQ, international meetings, and conferences.

Skills

Brand management

Pre-launch

Launch execution

CRM

Digital marketing

Budget management

Cross-functional teamwork

Spanish language

English language

Healthcare marketing

Education

University degree in medical or science

Tools

ZINC

Veeva

CRM software

AI tools

Job description

Sobi seeks a senior pharmaceutical marketing leader for Spain to drive local brand strategy and lead the country brand team within Hematology and Immunology. You will support pre-launch and launch activities, engage with key stakeholders, and travel domestically and internationally as required.

You will collaborate with local medical and market access colleagues, translate local needs into global plans, manage marketing budgets, and ensure compliant, multichannel campaigns using CRM and digital