Brand Manager, Hemato-Immunology — Lead Launches & Strategy

Sobi - Swedish Orphan Biovitrum AB (publ); Madrid; On-site; EUR 90,000 - 120,000; Full time

Job summary

Sobi seeks a senior pharmaceutical marketing leader to drive local brand strategy and engagement in Spain, including hematology and immunology initiatives. You will build relationships with key stakeholders, manage launches, and coordinate cross-functional activities to meet strategic goals.

Responsibilities include developing country plans, leading the brand team, coordinating pre-launch efforts, and communicating effectively with medical colleagues to ensure scientific credibility and

Qualifications

• A university degree in a medical or science-based field is preferred.
• Minimum of 3 years of proven pharmaceutical marketing leadership or management experience.
• Direct customer relationship management experience with ability to address customer needs.
• Experience monitoring marketing operating expenditure against targets and competitive intelligence.
• Ability to work in matrix organizations with cross-functional teams.

Responsibilities

• Develop country business plan, including local strategy and budget.
• Lead the local brand team and coordinate cross-functional launch readiness.
• Feedback on local commercialization needs into global strategy development.
• Drive pre-launch and launch activities for pipelines or acquired products.
• Develop strategic communications and training materials for internal/external customers.
• Engage with hematology and immunology stakeholders and National Sales Manager.
• Collaborate with patient organizations and industry partners as appropriate.
• Monitor campaigns ROI and travel for alignment with global leads.

Skills

Customer relationship management

Marketing leadership

Strategic communications

Competitive intelligence

Cross-functional collaboration

Project coordination

Digital marketing tools

Education

University degree in medical or science-based field

Tools

MS Office

Veeva

ZINC

CRM systems

AI tools

Job description

Sobi seeks a senior pharmaceutical marketing leader to drive local brand strategy and engagement in Spain, including hematology and immunology initiatives. You will build relationships with key stakeholders, manage launches, and coordinate cross-functional activities to meet strategic goals.

Responsibilities include developing country plans, leading the brand team, coordinating pre-launch efforts, and communicating effectively with medical colleagues to ensure scientific credibility and