Strategic Pharma Brand & Launch Leader - Spain/Portugal

Bright Horizons Family Solutions, LLC.; Getafe; Hybrid; EUR 120,000 - 170,000; Full time

Job summary

Gilead Sciences, Inc. in Madrid, Spain, is seeking a senior marketing leader to steer brand strategies across Spain and Portugal. The role requires strong cross-functional leadership and a track record of successful launches.

You will drive launch excellence, translate insights into growth, manage budgets and agencies, and lead omnichannel customer engagement across multiple channels. Fluency in English and Spanish is required; Portuguese is an advantage.

Qualifications

• Bachelor's degree in Life Sciences, Pharmacy, Business, Marketing, or related field.
• MBA or advanced business degree preferred.
• 8+ years of experience in pharmaceutical marketing, product management, or commercial roles.
• Proven experience leading or supporting successful pharmaceutical product launches.

Responsibilities

• Lead the development and execution of brand strategies and launch plans across Spain and Portugal, ensuring alignment with local and global priorities.
• Drive launch excellence, ensuring strong readiness, flawless execution, rapid issue resolution, and achievement of plan milestones and business objectives.
• Translate customer, market, competitive, scientific, and healthcare system insights into actionable growth strategies throughout the product lifecycle.
• Continuously assess business performance, identify opportunities and risks, and proactively adapt strategies to maximize impact.
• Lead agency management and ensure high-quality development and agile execution of promotional materials, campaigns, and customer programs.
• Manage budgets effectively, ensuring optimal investment decisions and strong ROI.
• Demonstrate excellence in project management, prioritization, and execution across multiple concurrent initiatives.
• Design and execute integrated omnichannel customer engagement strategies that deliver personalized and impactful experiences across physical and digital channels.
• Leverage customer segmentation, journey mapping, and behavioral insights to optimize engagement strategies and resource allocation.
• Utilize analytics, customer data, and performance metrics to measure effectiveness, generate insights, and continuously improve marketing initiatives.
• Champion innovative approaches including AI-enabled solutions, Next Best Action principles, content personalization, and test-and-learn methodologies.
• Build and maintain strong relationships with key external stakeholders, including KOLs, scientific societies, advocacy organizations, and healthcare decision-makers.
• Develop a deep understanding of the evolving healthcare environment, market access landscape, and competitive dynamics across Spain and Portugal.
• Partner with Market Access and Medical teams to ensure customer strategies support successful access, adoption, and long-term market growth.
• Act as a strategic leader across Medical Affairs, Market Access, Commercial Operations, Sales, Regulatory, Compliance, and external partners to ensure aligned execution.
• Influence without authority and lead matrix cross-functional initiatives across Spain, Portugal, and Global teams.
• Active participation in regional and global discussions, shaping strategy through strong market expertise and customer understanding.
• Own and foster a culture of accountability, collaboration, innovation, and continuous improvement.

Skills

Fluent English

Fluent Spanish

Stakeholder management

Cross-functional leadership

Analytical thinking

Strategic thinking

Education

Bachelor's degree in Life Sciences, Pharmacy, Business, Marketing, or related field

MBA or advanced business degree preferred

Tools

CRM systems

Marketing analytics platforms

Job description

Gilead Sciences, Inc. in Madrid, Spain, is seeking a senior marketing leader to steer brand strategies across Spain and Portugal. The role requires strong cross-functional leadership and a track record of successful launches.

You will drive launch excellence, translate insights into growth, manage budgets and agencies, and lead omnichannel customer engagement across multiple channels. Fluency in English and Spanish is required; Portuguese is an advantage.