Growth Product Manager: Acquisition & Activation

Wallapop; Barcelona; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

2k learning budget per year

Free office meals

English, Catalan & Spanish lessons

Private Health Insurance

Flexible hours

Relocation support

WIFI contribution

Birthday/anniversary gifts

Job summary

Wallapop, a Barcelona-based scale-up, is seeking a Growth Product Manager to own the strategy and roadmap for user acquisition and activation. You will work across app and web, driving experiments and data-driven improvements to move users from signup to multiple successful transactions.

You will collaborate with engineering, design, data and marketing, aligning SEO/SEM efforts with in-product experiences to maximize long-term activation and retention.

Qualifications

• Extensive experience in Product Management with a focus on growth, activation or conversion optimization.
• Strong analytical mindset with a comprehensive understanding of growth metrics and lifecycle flows.
• Collaborative leadership across engineers, data scientists, designers and marketers.
• Familiarity with organic and paid channels (SEO, social, app campaigns) and their impact on product experience.

Responsibilities

• Lead the growth strategy for user acquisition and activation across Wallapop’s app and web platforms.
• Design, run and analyze experiments to improve engagement from registration to first transaction.
• Collaborate cross-functionally with engineering, design, data and marketing to deliver growth initiatives.
• Partner with Head of Acquisition to align marketing performance with in-product experiences.
• Leverage data to identify and remove friction points in onboarding and listing/buying flows.
• Define and monitor key metrics such as activation rate, conversion rate and repeat transactions.
• Cultivate a culture of experimentation using A/B testing and cohort analyses.
• Communicate learnings and results across product, marketing and leadership teams.

Skills

Growth strategy

Activation

Experimentation

Data analysis

Cross-functional leadership

Marketing fluency

Communication

A/B testing tools

Tools

Amplitude

Mixpanel

Looker

Job description

Wallapop, a Barcelona-based scale-up, is seeking a Growth Product Manager to own the strategy and roadmap for user acquisition and activation. You will work across app and web, driving experiments and data-driven improvements to move users from signup to multiple successful transactions.

You will collaborate with engineering, design, data and marketing, aligning SEO/SEM efforts with in-product experiences to maximize long-term activation and retention.