Product manager in growth

Wallapop; Barcelona; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Гибридный график работы

6 дней в офисе в месяц

2k бюджет на обучение

Job summary

Wallapop ищет Growth Product Manager в Барселоне. Вы возьмете на себя стратегию и дорожную карту по привлечению и активации пользователей, будете работать с инженерной, дизайн- и маркетинговой командами, чтобы оптимизировать путь пользователя от регистрации до первых трех транзакций.

Ключевые задачи включают разработку экспериментов, анализ показателей и сотрудничество с Head of Acquisition для согласования маркетинговой эффективности с продуктовым опытом.

Qualifications

• Требуется обширный опыт в управлении продуктом с фокусом на рост, активацию или оптимизацию конверсии.

Responsibilities

• Разрабатывать стратегию роста пользователей и активации на мобильной и веб-платформах Wallapop.
• Проводить эксперименты, анализировать результаты и оптимизировать путь пользователя от регистрации до первой сделки.
• Сотрудничать с инженерами, дизайнерами, аналитиками и маркетологами для реализации инициатив роста.
• Единообразно выравнивать воронку на уровне маркетинга и продукта, отслеживая метрики активации и повторной покупки.

Skills

growth product management

activation

A/B testing

data-informed experimentation

cross-functional collaboration

analytics mindset

SEO/SEM

Tools

Amplitude

Mixpanel

Looker

Job description

Описание:

Wallapop is a Barcelona based scale-up driven by the purpose to empower people to embrace a more conscious and human way of consumption. We believe in a world where collaborative economy is mainstream. This is what drives us. As a Growth Product Manager, you’ll play a key role in accelerating Wallapop’s user growth by owning the strategy and roadmap for acquisition and activation. You’ll collaborate with engineers, designers, analysts, and marketing specialists to optimize the user journey from signup to the first 3 successful transactions.

Задачи:

Lead the growth strategy for user acquisition and activation across Wallapop’s app and web platforms. Design, run, and analyze experiments to improve engagement at every stage of the journey — from registration to the first transaction. Collaborate cross-functionally with engineering, design, data, and marketing to deliver high-impact growth initiatives. Partner with the Head of Acquisition to align marketing performance (SEO, SEM, Google Shopping) with in-product experiences that drive long-term activation. Leverage data and insights to identify and remove friction points in the onboarding and listing/buying flows. Define and monitor key metrics including activation rate, conversion rate, cost per activated user, and repeat transaction rate. Cultivate a culture of experimentation, utilizing A/B testing, cohort analysis, and iterative product improvements. Communicate learnings and results across product, marketing, and leadership teams to ensure shared goals and transparent progress.

Требования:

Extensive experience in Product Management, with a focus on growth, activation, or conversion optimization. A proven track record of driving measurable growth through data-informed experimentation and journey optimization. A strong analytical mindset with a comprehensive understanding of growth metrics and lifecycle flows. Experience working effectively within cross-functional teams of engineers, data scientists, designers, and marketers. A solid understanding of how organic and paid channels (SEO, social, app campaigns) intersect with the product experience. Excellent storytelling skills; the ability to influence and align stakeholders around data-driven decisions. Familiarity with A/B testing tools and analytics platforms (such as Amplitude, Mixpanel, or Looker). A genuine interest in marketplaces, user behavior, and sustainable consumption. Будет плюсом: Experience in marketplace or e-commerce environments, especially involving supply/demand dynamics; Technical background or a high degree of comfort collaborating closely with engineering teams on architectural trade-offs; Understanding of user segmentation, CRM automation, or retention marketing

Условия:

We follow a hybrid model where flexibility rules. We commit to a minimum of 6 days per month in the office. Each team self-organizes to decide on cadence and in-person/remote rituals. Generous individual learning budget of 2k per year Group and individual English, Catalan & Spanish lessons as part of our working day Private Health Insurance with Alan Flexible working hours + intensive Fridays Flexible remuneration to deduct from gross salary (kindergarten/food/transport check) Gym & Wellness plan, including physiotherapist in the office Generous referral Program & Charity Donation Bonus for weddings & newborns Wallapop Renta (Tax income support) Monthly product advantages (Wallapop Club) Work anniversary Gifts and Birthday Surprises Contribution towards your WIFI in your monthly payroll One-off payment based on compensation package to go towards setting up your home office Relocation package (monetary support and legal advice) and visa sponsorship, if applicable 26 holidays per year TOP hardware of your choice (latest Apple or Windows)