Growth Marketing & MarTech Leader: Scale Global Capabilities

santander; Boadilla del Monte; On-site; EUR 110,000 - 160,000; Full time

Job summary

Openbank is seeking a Growth Marketing & MarTech Lead to join the Global Marketing Strategy & Planning team in Spain. The role aims to build scalable capabilities, set standards, and deliver reusable assets across countries while maintaining local execution ownership.

You will drive growth through lifecycle optimization, data‑driven personalization, and AI‑assisted decisioning, collaborating with Technology, Product, and Brand on content and implementation.

Qualifications

• 8+ years across growth marketing, digital acquisition, MarTech, CRM/lifecycle, conversion optimization or adjacent disciplines.
• Track record building and scaling Marketing capabilities, standards or playbooks.

Responsibilities

• Build Growth Marketing capability roadmap across priority markets; translate gaps into a phased roadmap.
• Shape and scale Openbank's MarTech foundation with priority use cases and data capabilities; partner with Tech, Product and Data.
• Establish acquisition and channel best practices for full-funnel, audiences, optimization, paid/owned channels, CRM/lifecycle.
• Build the experimentation operating system with cross-market backlog and transparent prioritization.
• Accelerate lifecycle marketing and personalization using first‑party data and customer signals.
• Scale AI and emerging growth use cases, partnering with Brand on content and creative ownership.
• Turn pilots into reusable global assets with lighthouse use cases and playbooks.
• Bridge Marketing, Technology and Data to align backlog and surface gaps in privacy/infrastructure.
• Build capability and communities of practice to strengthen local teams while avoiding duplication.
• Work hands-on: diagnostics, playbooks, experiment charters, and executive recommendations.

Skills

Growth marketing

MarTech

CRM/lifecycle

Conversion optimization

Performance marketing

Job description

Openbank is seeking a Growth Marketing & MarTech Lead to join the Global Marketing Strategy & Planning team in Spain. The role aims to build scalable capabilities, set standards, and deliver reusable assets across countries while maintaining local execution ownership.

You will drive growth through lifecycle optimization, data‑driven personalization, and AI‑assisted decisioning, collaborating with Technology, Product, and Brand on content and implementation.