Growth Marketing Lead, Digital Banking (Spain)

Aumni; Madrid; On-site; EUR 90,000 - 120,000; Full time

Job summary

JPMorgan Chase is seeking a Growth Marketing Lead for Madrid to own the in-market growth strategy across the entire customer funnel, from awareness to product deepening. You will partner with central marketing and product teams, lead a growth-focused team, and ensure compliant, high-velocity marketing in a regulated environment.

The role demands deep data fluency, strong collaboration with Media and Technology teams, and a track record of scaling lifecycle programs across onboarding, activation,

Qualifications

• Formal training or certification on marketing concepts and extensive years of experience
• Proven track record defining and delivering growth outcomes in a digital-first consumer business with strong measurement discipline across cost-per-acquisition, funnel conversion, activation, retention, and product adoption
• Demonstrated experience partnering with centralized media buying and execution teams to shape acquisition strategy and drive performance optimization
• Deep data fluency, including cohort analysis, funnel diagnostics, experimentation design, incrementality concepts, and clear KPI definitions
• Martech proficiency and ability to define capability requirements, influence platform roadmaps, and partner with central platform teams
• Strong leadership and stakeholder management, aligning cross-functional teams in highly governed environments
• Experience building and scaling lifecycle marketing programs across push, in-app, email, and SMS

Responsibilities

• Own end-to-end growth strategy and operating plan for your market, with clear goals across the full customer funnel
• Define market-level performance rhythms, funnel analytics, and cohort measurement frameworks
• Partner with central Media organization to shape local acquisition strategy and CPA targets
• Build and optimize lifecycle marketing across onboarding, activation, engagement, retention, and cross-sell
• Design and evolve local referral and incentive strategies aligned to global frameworks
• Serve as in-market growth representative to central Marketing Technology Platform team
• Collaborate with Product teams to embed growth loops and upsell surfaces into the app
• Partner with Legal, Risk, Compliance to enable marketing velocity within regulatory standards
• Lead and develop an in-market growth team or matrixed resources
• Communicate performance, insights, and investment recommendations to senior leaders

Skills

Growth marketing

Data analytics

Martech

Lifecycle marketing

Cross-functional leadership

Experimentation

Acquisition strategy

Job description

JPMorgan Chase is seeking a Growth Marketing Lead for Madrid to own the in-market growth strategy across the entire customer funnel, from awareness to product deepening. You will partner with central marketing and product teams, lead a growth-focused team, and ensure compliant, high-velocity marketing in a regulated environment.

The role demands deep data fluency, strong collaboration with Media and Technology teams, and a track record of scaling lifecycle programs across onboarding, activation,