Growth Manager (German Market) - Barcelona - 40h

MIIN-COSMETICS S.L.; Barcelona; Híbrido; EUR 85.000 - 115.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Permanent contract

Professional training

Discounts on MiiN products

Private health insurance

Descripción de la vacante

MiiN Cosmetics is seeking a Growth Manager for the German market, based in Barcelona with a hybrid work model. You will lead growth strategies, coordinate with marketing, e-commerce, and finance to scale presence in Germany, manage budgets, and drive performance across paid and organic channels.

Ideal candidates bring German and English fluency, and a track record in retail/e-commerce growth, influencer collaborations, and data-driven decision making.

Formación

• Proven experience in Growth Manager or similar roles in retail/e-commerce.
• Experience crafting local market marketing plans tailored to Germany.
• Strong knowledge of digital marketing channels and paid media.
• Solid experience in P&L management, financial control and budgeting.
• Fluency in German and English (written and spoken).

Responsabilidades

• Develop and execute a comprehensive growth plan for the German market.
• Collaborate with design, performance, finance and e-commerce teams to localize campaigns.
• Forecast market needs, improve customer journey, and boost brand visibility.
• Manage P&L for Germany and craft annual budget execution.
• Lead offline/influencer activities and manage cross-department workflows.
• Monitor KPIs, report monthly results, and optimize promotions and UX.

Conocimientos

Growth strategy

Digital marketing

P&L management

Analytical skills

German language

Herramientas

PrestaShop

Google Ads

Meta Ads

TikTok Ads

Salesforce

Descripción del empleo

Growth Manager (German Market) - Barcelona - 40h

Published 20 of May

At MiiN Cosmetics, we are pioneers in bringing the best of Korean beauty to Europe. Our passion for K-Beauty drives everything we do, from offering high-quality products to creating a unique and immersive shopping experience. Join our team as a Growth Manager for Germany and dive into the fascinating world of K-Beauty, leading our expansion in a key European market. You'll play a crucial role in ensuring the sustainable and efficient growth of MiiN in Germany by crafting and executing strategic marketing initiatives aligned with our business plan.

This role offers a unique opportunity to lead comprehensive growth strategies, combining meticulous financial management with impactful brand communication to resonate effectively with the local German audience. If you're a strategic thinker, results-oriented, and eager to drive market success in the cosmetics industry, this is your chance to contribute to a dynamic, multicultural environment.

Are you ready for a new challenge? Read on to learn more about the skills required for this role.

Please note:

• This is a full-time position.
• Our Growth Manager for Germany will be based in Barcelona.

What will be your responsibilities?

Growth Strategy & Planning

• Develop and execute a comprehensive marketing plan, leveraging an optimal mix tailored to German market nuances for sustainable brand growth.
• Collaborate with design, performance, finance, and e-commerce teams to forecast market needs accurately and localize campaigns, boosting brand visibility and engagement.
• Enhance customer experience by analyzing feedback and implementing improvements across the customer journey (e.g., timely delivery, shipping, website navigation).

Market Analysis & Reporting

• Utilize market data and KPIs for strategic decision-making.
• Track campaign performance across various channels, generating monthly reports and conducting daily sales analysis.
• Monitor market trends and competitor activities to ensure MiiN remains competitive.
• Provide monthly analysis, diagnostics, and feedback on promos, performance, UX/UI, Paid Campaigns, and Influencer Activations. Propose improvements to drive conversions, build Brand Awareness, and optimize customer experience to meet targets.

P&L Management

• Hold full responsibility and accountability for the P&L, including financial and budgetary control for the German market.
• Craft the annual budget and monitor expenditures to align with set financial goals.

Digital Marketing & E-commerce

• E-commerce Optimization: Identify pain points in the customer journey (Browse to checkout), ensuring a satisfying experience. Implement web changes and confirm promotions are well-executed. Optimize content and communication for clear customer understanding.
• Social Media: Coordinate with the Content Marketing Specialist on social media strategy. Aid with local content creation (voiceovers, videos) and conduct benchmarking of social trends/competitors. Implement a live strategy to drive sales and community engagement (minimum one live stream per month).
• Influencer Management: Manage long-term and new paid collaborations (negotiation, briefings, content proofing, reporting results using Google Analytics/Prestashop, COS definition, performance analysis). Coordinate non-paid collaborations with micro-influencers (briefings, follow-ups). Build a network of creators and micro-influencers for potential affiliate partnerships.
• Co-branding: Define the co-branding strategy to ensure quarterly collaborations for increased brand awareness. Conduct benchmarking, initiate brand contact, and manage cross-departmental workflow. Report results based on KPIs and objectives, preparing necessary materials and communication.
• Paid Media (ADS/Paid Social): Define market-compatible strategies with the performance team. Coordinate content for Google Ads, Bing, Meta, and TikTok alongside the Content Marketing Specialist.
• Email Marketing: Define and set an emailing calendar aligned with monthly campaigns/promotions. Conduct benchmarking for innovative concepts and effective subject lines. Assist with content definition and creation for monthly newsletters, and manage sending via Salesforce.

Offline Initiatives

• PR & Events: Manage and collaborate with the PR agency for press releases, press days, events, and influencer collaborations. Identify and coordinate new opportunities for local and national event participation. Ensure workshop visibility through social media, paid activations, and the website to maximize attendance. Monitor and analyze results of PR activations and events.
• Retail Support: Support retail expansion and new store openings by preparing inauguration events and necessary materials.

Team Management

• Drive the growth and development of the German team, identifying requirements for both Marketing and Retail departments.
• Establish streamlined communication channels and efficient workflows to enhance productivity and foster a cohesive team environment.

Minimum requirements

What are we looking for?

• Proven experience in a Growth Manager, Country Manager, or similar role, specifically within the retail or e-commerce sector.
• Demonstrable experience in crafting and executing strategic marketing plans tailored to local market nuances.
• Strong understanding of digital marketing channels including social media, e-commerce platforms (like PrestaShop), influencer marketing, paid ads (Google, Meta, TikTok), and email marketing.
• Solid experience in P&L management, financial control, and budget crafting/monitoring.
• Excellent analytical skills with the ability to utilize market data and KPIs for strategic decision-making and performance reporting.
• Fluency in German and English is mandatory, with excellent written and verbal communication skills in both languages.
• Ability to collaborate effectively across departments (design, performance, finance, e-commerce, content marketing).

What will make your profile stand out?

• Previous experience in the cosmetics industry or K-Beauty sector.
• Experience in managing teams and fostering team development.
• Proven track record of driving sustainable brand growth and enhancing customer experience in the German market.
• Familiarity with specific German market regulations, trends, and consumer behavior.
• Experience with organizing retail events or workshops

What do we offer?

• Be part of a fast-growing company in the heart of Barcelona with a hybrid work model.
• Immediate incorporation with a permanent contract and the applicable trial period.
• A vibrant work environment with opportunities for growth, professional development, and collaboration within a multicultural and innovative team.
• Access to professional training programs.
• Exclusive discounts on MiiN products.
• Competitive private health insurance options.

If you identify with our vision of turning skincare into an art and are ready to drive MiiN's success in Germany,