Global Social Media Analyst - Remote & Data-Driven Insights

Publicis Groupe España; Madrid; Presencial; EUR 26.000 - 38.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible benefits (Coverflex)

Training programs (local & global)

Work from anywhere – #WorkYourWorld

Descripción de la vacante

Publicis Groupe Spain is seeking a detail-oriented Social Media Analyst to collect, integrate, and interpret social media data, delivering actionable insights to clients. You will develop dashboards and reports, guiding brands to informed strategic decisions through data-driven storytelling.

The role requires 1+ year in social listening, strong Excel/Sheets skills, and the ability to translate numbers into clear recommendations. A hybrid/remote setup and access to AI-enabled tools are offered.

Formación

• Minimum 1 year of hands-on experience with social media listening tools.
• Experience with social media platforms, algorithms, audiences, and storytelling principles.
• Advanced proficiency in Excel and Google Sheets (formulas, pivot tables, large datasets).
• Capable of interpreting large datasets and turning data into insights.
• Interest in AI and willingness to explore AI-driven tools for analytics.

Responsabilidades

• Collect and integrate data from multiple social platforms and sources (Excel, Sheets, Sprinklr, Brandwatch, Digimind, Pulsar, Netbase, Social Studio).
• Interpret metrics across Facebook, Instagram, X, YouTube, TikTok, Stories, and Reels.
• Translate metrics into insights, learnings, and actionable recommendations aligned with social strategy.
• Prepare recurring reports (daily, weekly, monthly) and campaign-specific reports.
• Create and maintain analytics dashboards and publish content through Sprinklr.
• Identify insights using social listening tools and extract meaningful conclusions.
• Collaborate with social media and strategy teams to support data-driven recommendations.

Conocimientos

Analytical skills

Storytelling through data

Attention to detail

AI enthusiasm

Communication

PowerPoint

1 year social listening experience

Large dataset handling

Educación

Bachelor’s degree in Marketing/Analytics or related field

Herramientas

Sprinklr

Brandwatch

Digimind

Pulsar

Netbase

Social Studio

Excel

Google Sheets

Descripción del empleo

Publicis Groupe Spain is seeking a detail-oriented Social Media Analyst to collect, integrate, and interpret social media data, delivering actionable insights to clients. You will develop dashboards and reports, guiding brands to informed strategic decisions through data-driven storytelling.

The role requires 1+ year in social listening, strong Excel/Sheets skills, and the ability to translate numbers into clear recommendations. A hybrid/remote setup and access to AI-enabled tools are offered.