Global Social Media Analyst — Remote & AI Insights

Publicis Groupe ANZ; Madrid; Presencial; EUR 30.000 - 45.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible Benefits

Growth Opportunities

Free Online Training

Partner Certifications

Work from anywhere

Holiday package

Well-being

Descripción de la vacante

Publicis Groupe ANZ is seeking a Social Media Analyst to collect, integrate, and interpret social media data to deliver actionable insights for clients. You will develop dashboards and reports to help brands understand performance and guide strategic decisions.

The role requires a detail-oriented, data-driven professional with storytelling through data and a passion for AI-driven analytics. Collaboration with social media and strategy teams is essential, with opportunities across global programs.

Formación

• At least 1 year of hands-on experience using social media listening tools.
• Strong understanding of social media platforms, algorithms, audiences, and storytelling principles.
• Advanced proficiency in Excel and Google Sheets (formulas, pivot tables, and large-volume data management).
• Comfortable working with and interpreting large datasets.
• Exceptional attention to detail and the ability to synthesize complex information into clear, actionable insights.
• Curious and proactive mindset, always looking for new ways to improve reporting and analysis processes.
• Interest in and enthusiasm for Artificial Intelligence (AI), with a willingness to explore new AI-driven tools and applications that can enhance analytics, reporting, and social media performance.

Responsabilidades

• Collect and integrate data from multiple social media platforms and sources (Excel, Google Sheets, CSVs, Sprinklr, Brandwatch, Digimind, Pulsar, Netbase, Social Studio).
• Interpret organic and paid social media metrics across platforms such as Facebook, Instagram, X (Twitter), YouTube, TikTok, Stories, and Reels.
• Translate metrics into insights, learnings, and actionable recommendations aligned with the defined social media strategy.
• Prepare recurring reports (daily, weekly, monthly) as well as campaign-specific reports (weekly and final).
• Create and maintain analytics and social listening dashboards, as well as schedule and publish content through Sprinklr.
• Identify insights using social listening tools by managing alerts, building queries, cleaning and categorizing mentions, and extracting meaningful conclusions.
• Collaborate closely with the social media and strategy teams to support data-driven recommendations.

Conocimientos

Social listening tools

Social media storytelling

Excel

Google Sheets

Herramientas

Sprinklr

Brandwatch

Pulsar

Digimind

Netbase

Social Studio

Google Sheets

Descripción del empleo

Publicis Groupe ANZ is seeking a Social Media Analyst to collect, integrate, and interpret social media data to deliver actionable insights for clients. You will develop dashboards and reports to help brands understand performance and guide strategic decisions.

The role requires a detail-oriented, data-driven professional with storytelling through data and a passion for AI-driven analytics. Collaboration with social media and strategy teams is essential, with opportunities across global programs.