Digital Analytics & Tracking Lead — Remote

Publicis Groupe España; Madrid; Presencial; EUR 42.000 - 56.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible benefits (Coverflex)

Growth opportunities

Free online training (LinkedIn & Udemy

Partner certifications (Meta/Google/Ax

Work from anywhere (#WorkYourWorld)

Generous holidays

Well-being programs

Descripción de la vacante

Publicis Groupe España is seeking an outstanding Digital Analyst with strong experience in digital analytics, tracking implementation, and data visualization. The role translates business needs into measurement strategies and actionable insights across digital ecosystems.

You will configure GTM tags, perform QA validations, and deliver automated dashboards in Looker Studio for both technical and non-technical stakeholders.

Formación

• Experience with GA4 and GTM setup and data modeling.
• Strong QA processes and debugging of analytics implementations.
• Ability to design dashboards and reports for technical and non-technical stakeholders.
• Knowledge of cross-domain measurement and data layers.

Responsabilidades

• Configure, implement, and maintain tracking solutions through Google Tag Manager (GTM) for events, conversions, and key interactions across multi-domain environments.
• Perform QA and analytical validations, review data layers, debug tracking issues, and propose improvements for reliable data collection.
• Analyze digital behavior and CRM/email campaign performance for clients, generating actionable insights to optimize multichannel strategies and KPIs.
• Design, automate, and maintain Looker Studio dashboards and reporting for stakeholders to support decision-making and KPI monitoring.
• Collaborate with clients and external technical teams, translating business requirements into tracking specifications and measurement frameworks.
• Ensure measurement strategies align with business objectives by delivering descriptive and diagnostic analyses.

Conocimientos

GA4 & GTM

Event tracking & data layers

QA & debugging analytics

Looker Studio dashboards

Stakeholder communication

Herramientas

Looker Studio

Descripción del empleo

Publicis Groupe España is seeking an outstanding Digital Analyst with strong experience in digital analytics, tracking implementation, and data visualization. The role translates business needs into measurement strategies and actionable insights across digital ecosystems.

You will configure GTM tags, perform QA validations, and deliver automated dashboards in Looker Studio for both technical and non-technical stakeholders.