Global Paid Social Strategist - Remote & Growth-Driven

Publicis Groupe; Madrid; On-site; EUR 42,000 - 54,000; Full time

Benefits offered by this job

Flexible benefits

Growth opportunities

Online training

Certifications

Work from anywhere

Holiday package

Well-being programs

Job summary

Publicis Groupe in Madrid is seeking a Paid Social Specialist to apply the global brand strategy across Facebook, Instagram, Twitter, and TikTok, with potential involvement on LinkedIn and Snapchat. You will work closely with content teams and agency partners to drive paid and organic social campaigns.

The ideal candidate holds a Bachelor's in Marketing, Advertising, or PR, has 2–3 years’ experience in digital agencies, and an advanced level of English.

Qualifications

• Bachelor’s degree in Marketing, Advertising or PR or equivalent experience.
• 2–3 years of experience in digital agencies.
• Advanced level of English (will be assessed during the interview).
• Strong knowledge of media planning tools such as Kantar TGI/Tom Micro, Galileo, EGM, or similar.

Responsibilities

• Supervise and apply planning guidelines.
• Manage administration and execution of paid social plans, ensuring objectives and KPIs are met.
• Develop category- and brand-specific benchmarks.
• Assist in the preparation and execution of social media strategies.
• Maintain open communication with content teams and influencer management, providing a 360° view of planning.
• Monitor and analyze competitors’ activity on social networks.
• Track and analyze the performance of organic and paid campaigns to inform global strategy.
• Coordinate brand and agency social media teams.
• Provide updates, guidance, and support related to platform updates for the activation team.

Skills

English proficiency

Digital advertising

Media planning

Team collaboration

Education

Bachelor’s Degree in Marketing, Advertising, or Public Relations, or equivalent experience

Tools

Kantar TGI/Tom Micro

Galileo

EGM

Tom Micro

Job description

Publicis Groupe in Madrid is seeking a Paid Social Specialist to apply the global brand strategy across Facebook, Instagram, Twitter, and TikTok, with potential involvement on LinkedIn and Snapchat. You will work closely with content teams and agency partners to drive paid and organic social campaigns.

The ideal candidate holds a Bachelor's in Marketing, Advertising, or PR, has 2–3 years’ experience in digital agencies, and an advanced level of English.