Global Omnichannel Innovation & Launch Portfolio Lead - Temporary Minimum 6 months

Viatris; España; On-site; EUR 90,000 - 120,000; Full time

Job summary

Viatris is seeking a Global Omnichannel Innovation & Launch Portfolio Lead for a temporary six-month assignment. The role is dedicated to innovative products, pipeline assets and launches, embedding omnichannel principles early in launch planning.

You will collaborate with Global Marketing, Medical, Sales, Data & Analytics and priority markets to design customer journeys, connect launches with new omnichannel tools, and translate brand strategy into actionable engagement across digital and field

Responsibilities

• Embed Omnichannel in launch strategy and define engagement across stages.
• Design end-to-end customer journeys from pre-launch to post-launch.
• Bridge launch needs with Viatris' omnichannel ecosystem and data capabilities.
• Collaborate with priority markets to accelerate successful launches.

Job description

Company Overview

Viatris Pharmaceuticals S.L.

Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.

Role Overview

Every day, we rise to the challenge to make a difference, and here's how the Global Omnichannel Innovation & Launch Portfolio Lead role will make an impact:

As Viatris continues to strengthen its innovative portfolio and prepare for upcoming launches, we are looking for a Global Omnichannel Innovation & Launch Portfolio Lead to join the Global Omnichannel & Customer Engagement team for a temporary assignment of a minimum of six months.

The role will be exclusively dedicated to innovative products, pipeline assets and new product launches, ensuring that customer engagement and omnichannel principles are embedded early in launch strategy and translated into actionable, scalable and measurable engagement models.

Working at the intersection of Global Marketing, Global Launch Excellence, Medical, Sales, Market Access, Data & Analytics, and priority markets, the role will help design how Viatris engages customers before, during and after launch.

The successful candidate will act as the Global Omnichannel strategic partner for innovation and launches, connecting brand strategy with customer experience, Field Force engagement, digital channels, content, data and emerging technologies.

Key Responsibilities

• Embed Omnichannel into Innovation & Launch Strategy: Partner with Global Brand and Global Launch Teams to integrate Customer Engagement and Omnichannel strategy from the earliest stages of launch planning. Translate brand strategy, customer insights and launch objectives into clear Customer Engagement strategies, journeys and activation principles. Collaborate with other stakeholders to define how personal and non-personal engagement should complement each other across the different phases of the launch. Help teams determine the optimal channel mix, sequencing, cadence and role of each touchpoint across the customer journey. Ensure that customer experience and engagement requirements are considered alongside traditional brand, medical, access and Field Force launch planning.
• Design Innovative Launch Customer Journeys: Lead the design of end-to-end customer journeys for priority innovative assets, from pre-launch through launch and post-launch acceleration. Identify the critical customer moments, information needs, barriers and engagement opportunities across the launch lifecycle. Design with the different stakeholders integrated engagement models combining Field Force, CRM, digital channels, scientific engagement, events, websites, email, social/media where appropriate, and emerging channels. Ensure digital engagement prepares, complements and follows Field Force interactions, rather than operating as a separate activity. Explore opportunities for greater personalization and dynamic engagement based on customer behaviours and signals. Explore the opportunity to leverage current digital/OC ecosystem for patients.
• Connect Launches with Viatris' New Omnichannel Ecosystem: Act as the bridge between innovative launch requirements and Viatris' evolving commercial capabilities, including: CRM and Customer Data, Content management tool (New), Digital and non-personal channels, Data, Analytics and Performance Measurement, AI-enabled Customer Engagement capabilities. Translate launch needs into clear business requirements and ensure that new capabilities are leveraged where they can create meaningful customer or business value. The role will help connect the upstream launch and content strategy with downstream engagement, orchestration and execution.
• Partner with Priority Launch Markets: Work closely with priority and early-launch.