Global Media Tracking & Analytics Lead

Puig; Madrid; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Entrepreneurial culture

Learning and development opportunities

International company with growth

Competitive compensation & benefits

Job summary

Puig is seeking a highly skilled Global Media Tracking Data Manager to join our CRM, Consumer and Media Data & Insight Team in Barcelona. You will ensure reliable, scalable media data collection across ecosystems to support our brands and markets.

In this role you will define tracking standards, implement frameworks (GA4, pixels, tagging), coordinate across websites and platforms, and ensure data quality. You will collaborate with Tech and Data Product teams to drive AI-enabled insights.

Qualifications

• 8+ years of experience in digital analytics, tracking implementation, or media data.
• Strong experience with tracking tools and frameworks (GA4, tagging, pixels, etc.).
• Good understanding of media ecosystems (Meta, TikTok, Google, etc.).
• Experience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics).
• Experience in global environments with multiple stakeholders.

Responsibilities

• Define and implement global media tracking standards across Paid, Owned, and Earned channels.
• Set up and maintain tracking frameworks (GA4, pixels, tagging plans).
• Coordinate tracking implementation across websites, media platforms, and analytics tools.
• Validate data collection quality and ensure consistency across markets and platforms.
• Support troubleshooting and issue resolution related to tracking and data collection.
• Interface with Tech & Data Product Teams to translate requirements and ensure alignment with data models.

Skills

Digital analytics

Tracking implementation

Media data

GA4

Pixels

Tools

BigQuery

Supermetrics

Job description

Puig is seeking a highly skilled Global Media Tracking Data Manager to join our CRM, Consumer and Media Data & Insight Team in Barcelona. You will ensure reliable, scalable media data collection across ecosystems to support our brands and markets.

In this role you will define tracking standards, implement frameworks (GA4, pixels, tagging), coordinate across websites and platforms, and ensure data quality. You will collaborate with Tech and Data Product teams to drive AI-enabled insights.