Global Data Analyst: AI-Driven Media Insights & Budgeting

Havas Group; Madrid; On-site; EUR 48,000 - 75,000; Full time

Job summary

Havas Media Group Spain is seeking a Global Data Analyst to join the product and data engineering teams. You will deliver data-driven products across regions, support local markets, and help maximize cross-functional collaboration between practice and product.

You will translate complex analyses into actionable product insights, automate tasks, and contribute to budget allocation tools with scenario modelling. Strong English and independent project ownership are required.

Qualifications

• 5+ years of experience in data analysis, ideally in media, advertising, marketing analytics, or related domains.
• Strong understanding of media metrics, reach curve analysis, and budget optimisation concepts.
• Hands-on experience with analytical tools (e.g. SQL, Python, R, BI tools).
• Comfortable working independently with low stakeholder exposure in an internal, product-focused environment.
• Loves problem solving and takes ownership of projects.
• Proficiency in English is a must.

Responsibilities

• Provides the product team with technical expertise applied to data and solutions.
• Automate daily tasks with technical scripting languages.
• Translate complex data analysis into clear product logic, insights, and decisions.
• Develop media budget allocation tools with deep understanding of reach curves and scenario modelling.
• Perform data analysis to evaluate product outputs.
• Partner with data scientists who design and build algorithms, providing analytical framing, validation, and media context.
• Use AI-enabled tools to explore, test, and improve product features and decision frameworks.

Skills

Data analysis

Media metrics

Budget optimization

Independent work

English proficiency

Problem solving

Tools

SQL

Python

R

BI tools

Job description

Havas Media Group Spain is seeking a Global Data Analyst to join the product and data engineering teams. You will deliver data-driven products across regions, support local markets, and help maximize cross-functional collaboration between practice and product.

You will translate complex analyses into actionable product insights, automate tasks, and contribute to budget allocation tools with scenario modelling. Strong English and independent project ownership are required.