Global Media Tracking Data Manager

PUIG Deutschland GmbH; Cataluña; Presencial; EUR 90.000 - 120.000; Jornada completa

Descripción de la vacante

Puig Deutschland GmbH seeks a Global Media Tracking Data Manager to join the CRM, Consumer and Media Data & Insight Team, supporting Puig’s brands across markets.

You will ensure robust media tracking, data quality, and alignment with data models in BigQuery, GA4, and Looker, collaborating with Tech, Data Product, and Marketing teams to drive AI-enabled analytics.

Formación

• 8+ years of experience in digital analytics, tracking implementation, or media data.
• Strong experience with tracking tools and frameworks (GA4, tagging, pixels, etc.).
• Good understanding of media ecosystems (Meta, TikTok, Google, etc.).
• Experience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics).
• Experience in global environments with multiple stakeholders.

Responsabilidades

• Define and implement global media tracking standards across Paid, Owned, and Earned channels.
• Setup and maintenance of tracking frameworks (GA4, pixels, tagging plans).
• Coordinate tracking implementation across websites, media platforms, and analytics tools.
• Validate data collection quality and ensure consistency across markets and platforms.
• Troubleshoot tracking and data collection issues.
• Bridge between business needs and technical implementation.
• Translate business tracking and measurement needs into clear technical requirements.
• Collaborate with Media teams and Tech teams on tracking data and data models.
• Ensure data flows align with BigQuery structures and data warehouses.
• Monitor timelines and deliverables.
• Coordinate tracking-related projects across business, Tech, and external partners.
• Document tracking frameworks and requirements and upskill markets.

Conocimientos

GA4

Pixels

Tagging

BigQuery

Supermetrics

Data pipelines

Global environments

Stakeholder management

Bridge business & tech

Herramientas

Looker

Descripción del empleo

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Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

The Opportunity

Puig is seeking a highly skilled Global Media Tracking Data Manager to join our CRM, Consumer and Media Data & Insight Team, within the Consumer & AI Accelerator Office team, supporting our portfolio of brands across all markets.

This role is critical in ensuring the reliability, scalability, and consistency of media tracking and data collection across all ecosystems to support Puig’s business model, where media investments play a key role in driving brand desirability, consumer engagement and commercial performance across markets.
In a context of accelerating digital transformation, the reliability and scalability of media data have become essential to enable data-driven decision making. As Puig continues to embed AI and advanced analytics into its operating model, robust media tracking foundations are a prerequisite to unlock high value use cases such as performance optimization, attribution, and predictive analytics. This role ensures that media data is properly captured, structured, and activated, forming a key pillar of Puig’s AI-driven transformation.

What you'll get to do

Key Responsibilities

Media Tracking Strategy & Implementation

Ensure robust and consistent media tracking across all digital platforms.

• Support the definition and implementation of global media tracking standards across Paid, Owned, and Earned channels
• Ensure proper setup and maintenance of tracking frameworks (e.g. Supermetrics, GA4, pixels, tagging plans)
• Coordinate tracking implementation across websites, media platforms, and analytics tools
• Validate data collection quality and ensure consistency across markets and platforms
• Support troubleshooting and issue resolution related to tracking and data collection

Interface with Tech & Data Product Teams

Act as the bridge between business needs and technical implementation.

• Translate business tracking and measurement needs into clear technical requirements
• Work closely with Media teams on business needs
• Work closely with Tech teams to ensure proper implementation of tracking and data flows
• Collaborate with Data Product Managers to align tracking data with data models and data products
• Ensure consistency between tracking setup, data ingestion (e.g. via Supermetrics), and data warehouse structures (BigQuery)
• Monitor and follow up on implementation timelines and deliverables

Media Data Quality & Governance

Ensure data reliability and alignment with global standards.

• Define and enforce data quality checks and validation processes for media data
• Ensure consistency of naming conventions, KPIs, and tracking structures across markets
• Identify gaps or inconsistencies in data collection and drive remediation actions

Support to Media Analytics & Performance Measurement

Enable accurate and actionable media analysis.

• Support the Paid Media Data Manager in ensuring data readiness for reporting and analytics
• Ensure tracking enables accurate measurement of campaign performance and optimization
• Contribute to defining measurement frameworks and supporting performance analysis
• Facilitate alignment between media tracking data and reporting tools (e.g. Looker dashboards)

Project Coordination & Stakeholder Management

Support delivery of media data and tracking initiatives.

• Coordinate tracking-related projects (that includes AI projects) across business, Tech, and external partners
• Ensure clear documentation of tracking frameworks, requirements, and implementations
• Support communication and alignment with global and local teams
• Contribute to training and upskilling of markets on tracking best practices

We'd love to meet you if you have

Qualifications

Experience & Expertise

• 8+ years of experience in digital analytics, tracking implementation, or media data
• Strong experience with tracking tools and frameworks (GA4, tagging, pixels, etc.)
• Good understanding of media ecosystems (Meta, TikTok, Google, etc.)
• Experience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics)
• Experience in global environments with multiple stakeholders

Skills & Competencies

• Strong ability to bridge business and technical teams
• Detail-oriented with strong focus on data quality and reliability
• Structured and methodical approach to problem-solving
• Strong communication and stakeholder management skills
• Ability to manage multiple priorities and projects simultaneously
• Proactive mindset with strong ownership

A few things you'll love about us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

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