Global Head of Media Data & Insights Strategy

PUIG Deutschland GmbH; Cataluña; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Entrepreneurial culture

Learning & development opportunities

International company

Competitive compensation & benefits

Job summary

Puig Deutschland GmbH is seeking a highly experienced Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned and Earned ecosystems, supporting our brands across markets. You will define the global strategy, lead a multidisciplinary team, and partner with Business, Data and Tech to ensure data quality, governance and scalable activation.

The role demands deep expertise in media analytics, advanced measurement, and data products, with a proven track

Qualifications

• 12+ years in media analytics, data, or digital performance roles.
• Strong experience in advanced measurement (MMM, attribution, econometrics).
• Proven track record managing complex, cross-functional programs.
• Experience leading teams and building data capabilities at scale.
• Background in consumer goods, beauty, or luxury is a strong plus.

Responsibilities

• Define and lead the global Media Data strategy and roadmap.
• Position media data as a strategic asset supporting business growth and transformation.
• Build a long-term vision integrating: measurement, consumer understanding, AI-driven use cases.
• Lead end-to-end media measurement strategy, including attribution frameworks and brand vs performance.
• Oversee econometric and advanced analytics approaches to quantify marketing impact and optimize investments.
• Drive evolution towards holistic, cross-channel performance measurement.
• Define and enforce global media data standards, including tracking frameworks, KPI harmonization, and data models across Paid/Owned/Earned.
• Ensure data quality, consistency, and scalability across markets and platforms.
• Partner with Tech and Data Governance to build a robust, future-proof ecosystem.
• Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases).
• Define roadmap, use cases, and prioritization based on business value.
• Ensure delivery of self-serve, high-quality analytics assets.
• Drive adoption of data solutions across brands and markets.
• Transform complex analyses into clear, actionable business recommendations.
• Build narratives linking media performance to consumer behavior and business outcomes.

Skills

Media analytics

MMM / attribution / econometrics

SQL

BigQuery

Tableau

Power BI

Looker

Leadership

Cross-functional collaboration

Data storytelling

Tools

GA4

Tagging

Pixels

Camphouse

Supermetrics

Meltwater

Lefty

BigQuery

Job description

Puig Deutschland GmbH is seeking a highly experienced Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned and Earned ecosystems, supporting our brands across markets. You will define the global strategy, lead a multidisciplinary team, and partner with Business, Data and Tech to ensure data quality, governance and scalable activation.

The role demands deep expertise in media analytics, advanced measurement, and data products, with a proven track