Global Media Solutions Product Manager

Mastercard; Madrid; On-site; EUR 90,000 - 130,000; Full time

Job summary

Mastercard Marketing Services in a global capacity seeks a Global Product Manager, Media Solutions to lead Commerce Media integration within acquisition and spend-growth programs, shaping strategy and execution across regions.

You will partner with Regional Product Management, Business Development and Client Services to deliver scalable media solutions, leveraging Mastercard data and insights to drive measurable outcomes.

Qualifications

• Strong background in media strategy, planning, buying, activation, optimization, or performance media.

Responsibilities

• Define how Commerce Media is incorporated into Marketing Services acquisition and spend-growth solutions as a recommended activation channel.
• Develop integrated solution frameworks that connect Mastercard data and insights, audience strategy, channel selection, activation, and measurement.
• Translate Commerce Media capabilities into clear, repeatable use cases for issuers, merchants, and other relevant client segments.
• Continuously improve the solutions through better use of data, technology, partners, and results measurement.
• Partner with Regional Product Management teams to adapt Commerce Media propositions, delivery models, and go-to-market strategies to regional needs.
• Balance global consistency with the flexibility required for local media landscapes, client priorities, commercial models, and regulatory considerations.
• Support regional teams in moving from opportunity identification to client proposition, activation planning, and delivery readiness.
• Shape paid media strategies across relevant channels, including search, social, display, video, programmatic, and offline media, with Commerce Media embedded where it can strengthen outcomes.
• Build scalable media playbooks and decision frameworks using Mastercard's proprietary data and insights, client data, and approved external sources to improve channel decisions and return on investment.
• Partner with internal analytics teams, delivery teams, and external agencies to test, measure, and optimize campaign performance, including the use of experimentation and incrementality approaches where appropriate.
• Work across Marketing Services, Commerce Media, Product, Business Development, Client Services, regional teams, and external partners to create integrated client solutions.
• Support the commercial integration of media capabilities, tools, and services into the broader Marketing Services go-to-market offering.
• Contribute to client engagements as a solution ambassador, helping teams articulate the value proposition and translate complex capabilities into practical recommendations.
• Create playbooks, training, toolkits, and commercial content that enable Business Development, Client Services, Product, and delivery teams.
• Capture and scale best practices from regional execution, using market feedback and delivery experience to strengthen the global solution.
• Represent Marketing Services in relevant internal and external forums and contribute informed perspectives on media, Commerce Media, acquisition, engagement, and spend growth.

Skills

Media strategy

Media planning

Media buying

Activation & optimization

Client engagement

Tools

DSPs

CDPs

Media mix platforms

Job description

Mastercard Marketing Services in a global capacity seeks a Global Product Manager, Media Solutions to lead Commerce Media integration within acquisition and spend-growth programs, shaping strategy and execution across regions.

You will partner with Regional Product Management, Business Development and Client Services to deliver scalable media solutions, leveraging Mastercard data and insights to drive measurable outcomes.