Global Lifecycle Architect & Analytics Lead

Spandex; Barcelona; Presencial; EUR 90.000 - 120.000; Jornada completa

Descripción de la vacante

Spandex is seeking a senior Lifecycle Automation & Analytics Lead to design, govern, and optimise our lifecycle architecture across markets. This role ensures journeys are data-driven, quality-assured, and aligned to global standards, driving commercial impact through segmentation, experimentation, and governance.

You will define frameworks for triggers, timing, suppression, and channel orchestration, own segmentation models (RFM, engagement tiers), and lead measurement programs with A/B testing

Formación

• Proven experience in lifecycle marketing and CRM at scale.
• Expertise in journey orchestration and personalization.
• Strong analytics with data-driven decision making.
• Experience in multi-country, matrix organisations.

Responsabilidades

• Define and maintain global lifecycle journey blueprints.
• Establish standards for triggers, timing rules, suppression logic, and channel orchestration.
• Ensure consistent lifecycle frameworks across countries and business units.
• Own and evolve the global segmentation framework.
• Develop and maintain RFM models, engagement tiers, and affinity models.
• Define lifecycle measurement standards, including A/B testing protocols.
• Drive a test-and-learn culture across markets and CRM teams.
• Lead structured performance reviews and continuous optimisation cycles.
• Review and approve optimisation proposals from Journey Managers.
• Ensure recommendations are evidence-based and commercially sound.

Conocimientos

Lifecycle marketing

CRM at scale

Journey orchestration

Segmentation & targeting

Analytics & measurement

Multi-country collaboration

Herramientas

Emarsys

Descripción del empleo

Spandex is seeking a senior Lifecycle Automation & Analytics Lead to design, govern, and optimise our lifecycle architecture across markets. This role ensures journeys are data-driven, quality-assured, and aligned to global standards, driving commercial impact through segmentation, experimentation, and governance.

You will define frameworks for triggers, timing, suppression, and channel orchestration, own segmentation models (RFM, engagement tiers), and lead measurement programs with A/B testing