Lead Journey Architect: Demand Gen Operations

Ingersoll Rand; Coslada; Híbrido; EUR 65.000 - 90.000; Jornada completa

Descripción de la vacante

Ingersoll Rand is seeking a Marketing Operations Manager / Lead Journey to own the design, execution, and optimization of end-to-end lead journeys from anonymous engagement through MQL across global brands and regions.

You will balance global standards with regional flexibility, collaborating with regional teams and analytics to improve attribution and funnel reporting. Strong experience in demand generation operations and marketing automation is required.

Formación

• Experience in demand generation operations and lead management.
• Hands-on with marketing automation platforms and lifecycle orchestration.
• Solid understanding of CRM concepts and MQL handoffs.
• Experience supporting multiple brands or regions within a shared model.
• Analytical mindset to diagnose funnel issues and optimize performance.
• Clear communicator in global, cross-functional environments.

Responsabilidades

• Own and optimize end-to-end lead journeys from anonymous engagement to MQL.
• Design and govern dark-funnel capture, nurturing, scoring, and qualification flows.
• Own routing logic and lifecycle governance up to MQL handoff.
• Align lead capture across web forms, chat, messaging, call-back.
• Partner with regional teams to adapt journeys while maintaining global standards.
• Monitor funnel performance and diagnose bottlenecks.
• Govern lead data hygiene and cross-platform consistency.
• Collaborate with analytics to improve attribution and funnel reporting.

Conocimientos

Demand generation

Lead management

Marketing operations

Marketing automation

Lifecycle orchestration

Lead scoring

CRM concepts

MQL definitions

Cross-functional collaboration

Analytics

Herramientas

Eloqua

Genesys

Salesforce

Journey orchestration tools

Descripción del empleo

Ingersoll Rand is seeking a Marketing Operations Manager / Lead Journey to own the design, execution, and optimization of end-to-end lead journeys from anonymous engagement through MQL across global brands and regions.

You will balance global standards with regional flexibility, collaborating with regional teams and analytics to improve attribution and funnel reporting. Strong experience in demand generation operations and marketing automation is required.