Global Earned, Owned & Influence Data Manager - Puig

United Search; Barcelona; Presencial; EUR 90.000 - 130.000; Jornada completa

Descripción de la vacante

United Search is seeking a Global Earned, Owned & Influence Data Manager to join Puig, a global leader in beauty and fashion. In this newly structured role, you will lead the data strategy, governance and transformation of Earned Media, Social Listening, Influencer and Advocacy across Puig's portfolio of brands and markets, turning what the world says about its brands into a strategic business asset.

Based in Barcelona, you will drive the adoption of data products, collaborate with Business,

Formación

• Minimum 8 years of experience in social listening and influencer analytics in international environments.
• Proven experience managing global data products and working with external vendors and technology partners.
• Fluent in English; French and/or Spanish are valuable assets.
• Excellent collaboration and influencing skills across Business, Data and Technology teams.

Responsabilidades

• Define and lead the global Earned, Owned & Influence data strategy and roadmap, positioning social listening and influencer data as strategic assets for business growth.
• Build a long-term vision connecting brand performance, consumer understanding, cultural and social trends, influencer effectiveness and AI-driven use cases.
• Own and evolve Puig's social listening ecosystem globally, developing advanced use cases such as brand health monitoring, competitive intelligence, sentiment analysis, trend and cultural intelligence, and visual listening.
• Own and evolve Puig's Influencer & Advocacy data ecosystem in partnership with the Global Influence & Advocacy team, standardizing KPIs and building scalable frameworks to measure influencer effectiveness, creator partnerships, advocacy and return on investment (EMV).
• Lead data governance across Earned, Owned & Influence: KPI harmonization, taxonomies, data dictionaries and reporting methodologies, ensuring data quality, consistency and scalability across platforms.
• Select and manage external partners and agencies (social listening and influencer platforms), leading the strategic relationships and roadmaps.
• Work closely with Technology teams to integrate data into the broader enterprise ecosystem, ensuring compliance with legal, privacy and procurement requirements.
• Translate complex data into clear, actionable business recommendations for brands, markets and global functions.
• Drive the adoption of data products and best practices across the organization, and bring innovation in social intelligence, creator economy analytics and trend forecasting.

Conocimientos

Social listening

Influencer analytics

Data product management

Vendor management

Cross-functional collaboration

Herramientas

SQL

Looker

Tableau

Power BI

Radarly

Talkwalker

YouScan

Traackr

CreatorIQ

explore+

Descripción del empleo

United Search is seeking a Global Earned, Owned & Influence Data Manager to join Puig, a global leader in beauty and fashion. In this newly structured role, you will lead the data strategy, governance and transformation of Earned Media, Social Listening, Influencer and Advocacy across Puig's portfolio of brands and markets, turning what the world says about its brands into a strategic business asset.

Our client:

Puig is a family-owned company with over a century of experience, known for its creativity, innovation, and sustainability. Its portfolio includes iconic brands such as Carolina Herrera, Rabanne, Jean Paul Gaultier, Charlotte Tilbury and Byredo. Driven by both organic growth and acquisitions, Puig is accelerating its data-driven approach to brand building and has structured two strategic offices, Consumer & AI Acceleration and the Growth Office, to power its next phase of growth.

Founded in Barcelona in 1914, the company operates in over 150 countries, combining heritage and modernity to build brands that inspire and endure, with a focus on long-term value creation.

Mission & Responsibilities:

Based in Barcelona and reporting to the Head of Media Data, within the Consumer & AI Acceleration office (Center of Excellence, Media & Consumer Data), you will act as the global business owner and subject-matter expert for Puig's Earned, Owned & Influence data ecosystem, and as the key bridge between Business, Global functions, Technology and external partners.

• Define and lead the global Earned, Owned & Influence data strategy and roadmap, positioning social listening and influencer data as strategic assets for business growth.
• Build a long-term vision connecting brand performance (Puig and competitors), consumer understanding, cultural and social trends, influencer effectiveness and AI-driven use cases.
• Own and evolve Puig's social listening ecosystem globally, developing advanced use cases such as brand health monitoring, competitive intelligence, sentiment analysis, trend and cultural intelligence, and visual listening.
• Own and evolve Puig's Influencer & Advocacy data ecosystem in partnership with the Global Influence & Advocacy team, standardizing KPIs and building scalable frameworks to measure influencer effectiveness, creator partnerships, advocacy and return on investment (EMV).
• Lead data governance across Earned, Owned & Influence: KPI harmonization, taxonomies, data dictionaries and reporting methodologies, ensuring data quality, consistency and scalability across platforms.
• Select and manage external partners and agencies (social listening and influencer platforms), leading the strategic relationships and roadmaps.
• Work closely with Technology teams to integrate data into the broader enterprise ecosystem, ensuring compliance with legal, privacy and procurement requirements.
• Translate complex data into clear, actionable business recommendations for brands, markets and global functions.
• Drive the adoption of data products and best practices across the organization, and bring innovation in social intelligence, creator economy analytics and trend forecasting.

Skills required for the position:

• Minimum 8 years of experience in social listening and influencer analytics, gained in complex international environments.
• Proven experience managing global data products and analytics initiatives, as well as external vendors and technology partners.
• Strong command of social listening ecosystems (Radarly / explore+, Talkwalker, YouScan) and influencer platforms (Traackr, Lefty, CreatorIQ).
• Solid skills in data and analytics tools (SQL, Looker, Tableau, Power BI), data governance and data product management.
• Experience in beauty, luxury, consumer goods or digital-native environments is a plus.
• Fluent in English. French and/or Spanish are valuable assets.
• Excellent collaboration and influencing skills across Business, Data and Technology teams, with the ability to drive impact as an individual contributor.
• Business-driven, impact-oriented and pragmatic, with a strong ownership and hands-on execution mindset.
• Curious, innovative and passionate about social intelligence, consumer understanding and creator ecosystems.

If you are passionate about turning social conversations and creator data into business impact, this is your opportunity to shape how a global beauty leader listens to its consumers!