Global Earned, Owned & Influence Data Strategy Lead

United Search; Barcelona; Presencial; EUR 90.000 - 130.000; Jornada completa

Descripción de la vacante

United Search is seeking a Global Earned, Owned & Influence Data Manager to join Puig, a global leader in beauty and fashion. In this newly structured role, you will lead the data strategy, governance and transformation of Earned Media, Social Listening, Influencer and Advocacy across Puig's portfolio of brands and markets, turning what the world says about its brands into a strategic business asset.

Based in Barcelona, you will drive the adoption of data products, collaborate with Business,

Formación

• Minimum 8 years of experience in social listening and influencer analytics in international environments.
• Proven experience managing global data products and working with external vendors and technology partners.
• Fluent in English; French and/or Spanish are valuable assets.
• Excellent collaboration and influencing skills across Business, Data and Technology teams.

Responsabilidades

• Define and lead the global Earned, Owned & Influence data strategy and roadmap, positioning social listening and influencer data as strategic assets for business growth.
• Build a long-term vision connecting brand performance, consumer understanding, cultural and social trends, influencer effectiveness and AI-driven use cases.
• Own and evolve Puig's social listening ecosystem globally, developing advanced use cases such as brand health monitoring, competitive intelligence, sentiment analysis, trend and cultural intelligence, and visual listening.
• Own and evolve Puig's Influencer & Advocacy data ecosystem in partnership with the Global Influence & Advocacy team, standardizing KPIs and building scalable frameworks to measure influencer effectiveness, creator partnerships, advocacy and return on investment (EMV).
• Lead data governance across Earned, Owned & Influence: KPI harmonization, taxonomies, data dictionaries and reporting methodologies, ensuring data quality, consistency and scalability across platforms.
• Select and manage external partners and agencies (social listening and influencer platforms), leading the strategic relationships and roadmaps.
• Work closely with Technology teams to integrate data into the broader enterprise ecosystem, ensuring compliance with legal, privacy and procurement requirements.
• Translate complex data into clear, actionable business recommendations for brands, markets and global functions.
• Drive the adoption of data products and best practices across the organization, and bring innovation in social intelligence, creator economy analytics and trend forecasting.

Conocimientos

Social listening

Influencer analytics

Data product management

Vendor management

Cross-functional collaboration

Herramientas

SQL

Looker

Tableau

Power BI

Radarly

Talkwalker

YouScan

Traackr

CreatorIQ

explore+

Descripción del empleo

United Search is seeking a Global Earned, Owned & Influence Data Manager to join Puig, a global leader in beauty and fashion. In this newly structured role, you will lead the data strategy, governance and transformation of Earned Media, Social Listening, Influencer and Advocacy across Puig's portfolio of brands and markets, turning what the world says about its brands into a strategic business asset.

Based in Barcelona, you will drive the adoption of data products, collaborate with Business,