Social & Influencer Global Data Manager

United Search; Barcelona; Presencial; EUR 90.000 - 120.000; Jornada completa

Descripción de la vacante

United Search is seeking a Social & Influencer Data Manager to own the group's influencer marketing and social listening ecosystem, from governance to data quality. You will partner with Influencer teams and IT to ensure high-quality, actionable data powers decisions across markets.

You will lead platform implementation, drive cross-functional collaboration, and enable stakeholders through training while staying ahead of digital trends and AI developments.

Formación

• 7–9 years hands-on experience in influencer marketing and social listening tech.
• Strong knowledge of influencer ecosystem and campaign measurement.
• Excellent analytical skills with advanced Excel; exposure to cloud data environments (BigQuery/SQL/PowerBI).
• Strong project management skills with global stakeholder management.
• Entrepreneurial mindset with curiosity for social media, creator culture, AI.
• Experience with global brands, agencies, or tech vendors preferred.
• Fluent English; Spanish is a plus.

Responsabilidades

• Own influencer marketing and social listening platforms end-to-end: governance and optimization.
• Define governance frameworks for data capture across markets and cloud environment.
• Partner with technology teams on data structures and integration, lead external partners.
• Act as global reference point for stakeholders, drive adoption through training and best practices.
• Align platform capabilities with business priorities with Influencer teams.
• Lead platform implementation, migration and evolution across cross-functional teams.

Conocimientos

Influencer marketing

Social listening

Data governance

Stakeholder enablement

Analytical skills

Project management

English fluency

Herramientas

BigQuery

SQL

PowerBI

Excel

Descripción del empleo

Descripción del trabajo

This is an opportunity to transform influencer and social listening data into a strategic business asset at global scale. Our client is a multinational company operating with various brands in more than 100 countries.

As Social & Influencer Data Manager, you will take ownership of the group's influencer marketing and social listening ecosystem, from platform governance to data quality and stakeholder enablement. Partnering closely with the Influencer teams across the Markets & technology teams and an external implementation partners, you will ensure that high-quality, actionable data powers better decisions across markets.

Responsibilities

• Own the group's influencer marketing and social listening platforms end-to-end: configuration, governance and continuous optimization to support evolving business needs.


• Define and evolve governance frameworks (naming conventions, business rules, operating standards) to ensure consistent, high-quality data capture across markets from platform to the group's cloud data environment.


• Partner with technology teams on data structures and integration requirements, and lead the relationship with the external implementation partners.


• Act as the global reference point for stakeholders across markets, driving adoption through training and best-practice sharing.


• Partner closely with the Influencer teams to align platform capabilities and measurement frameworks with business priorities.


• Lead platform implementation, migration and evolution, coordinating cross-functional stakeholders to deliver projects on time and to a high standard.

Skills & Experience Required

• Around 7-9 years of hands-on experience in influencer marketing and social listening technologies, ready to move from execution into strategic platform ownership.


• Strong grasp of the influencer ecosystem (creator activation, campaign measurement, share of voice) and hands-on experience with platforms.


• Excellent analytical skills with advanced Excel; exposure to cloud data environments (e.g. BigQuery, SQL, PowerBI) is a plus.


• Strong project management skills, comfortable managing multiple stakeholders and priorities in a global environment.


• Proactive, entrepreneurial mindset with genuine curiosity for social media, creator culture, art, digital trends and AI.


• Experience gained within a global brand (ideally with powerful social media and influencer activation), an implementation agency or a technology vendor.


• Fluent English is essential; Spanish is a plus.