Global CRM Manager: Growth & Lifecycle

Freenow by Lyft; Barcelona; Híbrido; EUR 60.000 - 80.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health Insurance

LinkedIn Learning

Sabbatical leave

Mobility Credit

EU work policy

Birthday off

Descripción de la vacante

Freenow by Lyft is seeking an experienced CRM Manager to drive data-driven lifecycle marketing and engagement across multiple European markets. You will design, execute and optimise CRM programs, collaborating with Marketing, Product and local teams to deliver measurable growth.

You will lead end-to-end campaigns, run experiments, and manage cross-functional projects, while prioritising initiatives in a fast-paced, global environment. Strong English communication is essential.

Formación

• 3+ years of experience in CRM, lifecycle marketing, or customer engagement – regional or global level preferred.
• Hands-on experience with CRM platforms (Braze a strong plus).
• Strong project management and stakeholder management skills with cross-team influence.
• Ability to prioritise and manage multiple initiatives in a fast-paced environment.
• Data-driven mindset with good communication in English.

Responsabilidades

• Design and execute CRM strategies that activate, engage and retain users across 9 markets.
• Own end-to-end campaign delivery from ideation to execution across channels.
• Advise on global and local initiatives to reach the right user at the right time.
• Drive experimentation and optimisation with A/B tests and data insights.
• Lead cross-functional projects like dashboards, lifecycle segmentation, and process improvements.
• Manage and optimise the campaign calendar and automations to align with lifecycle stages.

Conocimientos

CRM strategy

Lifecycle marketing

Project management

Stakeholder management

Data analysis

Herramientas

Braze

Descripción del empleo

Freenow by Lyft is seeking an experienced CRM Manager to drive data-driven lifecycle marketing and engagement across multiple European markets. You will design, execute and optimise CRM programs, collaborating with Marketing, Product and local teams to deliver measurable growth.

You will lead end-to-end campaigns, run experiments, and manage cross-functional projects, while prioritising initiatives in a fast-paced, global environment. Strong English communication is essential.