Freelance Integrated Marketing Leader – AI Enterprise Growth

Toloka; España; Remote; EUR 92,000 - 166,000; Full time

Job summary

Toloka AI is seeking a Freelance Integrated Marketing Manager to own strategy and execution of integrated campaigns across Toloka’s priority audiences, driving demand for enterprise AI solutions. You will shape messaging across content, paid media, events, field marketing, lifecycle, partnerships, PR, and sales activation to turn attention into meaningful commercial outcomes.

You will initially focus on building demand for Toloka’s enterprise and managed AI solutions, driving awareness and

Qualifications

• 6+ years of B2B marketing experience owning integrated demand-generation programs.
• Experience marketing technical products, ideally AI, ML, developer tools, data, cloud, or enterprise software.
• Proven ability to drive pipeline across both enterprise sales-led and self-service/PLG motions.
• Experience marketing to technical audiences across channels including paid, events, content, ABM, and lifecycle.
• Strong analytical, program management, and optimization skills.
• Strong creative judgment with the ability to move quickly in a fast-changing environment.

Responsibilities

• Build integrated campaigns across Toloka’s priority audiences, solutions, launches, and market moments with clear messaging and business goals.
• Drive enterprise pipeline through coordinated ABM, content, events, paid, executive engagement, and outbound.
• Accelerate self-service growth by improving acquisition, activation, and repeat usage among AI engineers and technical teams.
• Orchestrate launches and market moments to create sustained awareness, engagement, and demand.
• Maximize channel performance across events, paid media, web, email, social, and other campaign channels.
• Test, learn, and scale by continuously optimizing audiences, messaging, creative, offers, and conversion paths.
• Measure business impact across account engagement, pipeline, product adoption, acquisition, and category awareness.

Skills

Integrated demand generation

B2B marketing

Marketing to technical audiences

Campaign strategy

Analytics and optimization

Job description

Toloka AI is seeking a Freelance Integrated Marketing Manager to own strategy and execution of integrated campaigns across Toloka’s priority audiences, driving demand for enterprise AI solutions. You will shape messaging across content, paid media, events, field marketing, lifecycle, partnerships, PR, and sales activation to turn attention into meaningful commercial outcomes.

You will initially focus on building demand for Toloka’s enterprise and managed AI solutions, driving awareness and