Food Service Sales Manager

Alexander Steele Recruitment; Comunidad de Madrid; On-site; EUR 60,000 - 90,000; Full time

Job summary

Alexander Steele Recruitment is partnering with a leading international food manufacturer to appoint a Foodservice Sales Manager for its Spanish business. This high-impact commercial role defines and executes the Foodservice strategy across Spain, driving growth in QSR, fast-food and national wholesale channels.

You will manage strategic customer relationships, win new business, and collaborate with international innovation, marketing and category teams to develop tailored Foodservice solutions.

Qualifications

• Minimum of 7 years commercial experience within the food industry.
• Strong Foodservice experience, ideally across QSR or organised Foodservice accounts.
• Proven success in business development and new-customer acquisition.

Responsibilities

• Define and implement the Foodservice growth strategy for Spain.
• Develop new business across national QSR, fast-food and organised Foodservice customers.
• Manage and grow long-term relationships with key strategic accounts.
• Lead commercial negotiations, customer agreements and joint business plans.
• Increase market share through commercial activation and innovation projects.
• Develop national wholesale opportunities and support broader channel growth.
• Act as the voice of the customer internally, identifying market trends, needs and new opportunities.
• Partner with NPD, Marketing and Category teams to develop tailored Foodservice solutions.
• Manage the channel budget, commercial performance and key KPIs.
• Monitor sales, margin, new-account wins and customer profitability.

Skills

Foodservice sales

Negotiation

Business development

Strategic account management

Channel management

Spanish market knowledge

CRM

Excel

Tools

CRM

Excel

Job description

Madrid | International Food Manufacturer

Alexander Steele Recruitment is partnering with a leading international food manufacturer to appoint a Foodservice Sales Manager for its Spanish business.

This is a high-impact commercial role with responsibility for defining and executing the company’s Foodservice strategy across Spain, driving profitable growth within QSR, fast-food and national wholesale channels.

The successful candidate will manage and develop strategic customer relationships, win new business and work closely with international innovation, marketing and category teams to create tailored product solutions for the Foodservice market.

Key responsibilities

• Define and implement the Foodservice growth strategy for Spain.
• Develop new business across national QSR, fast-food and organised Foodservice customers.
• Manage and grow long-term relationships with key strategic accounts.
• Lead commercial negotiations, customer agreements and joint business plans.
• Increase market share through commercial activation and innovation projects.
• Develop national wholesale opportunities and support broader channel growth.
• Act as the voice of the customer internally, identifying market trends, needs and new opportunities.
• Partner with NPD, Marketing and Category teams to develop tailored Foodservice solutions.
• Manage the channel budget, commercial performance and key KPIs.
• Monitor sales, margin, new-account wins and customer profitability.

Candidate profile

• Minimum of 7 years’ commercial experience within the food industry.
• Strong Foodservice experience, ideally across QSR or organised Foodservice accounts.
• Proven success in business development and new-customer acquisition.
• Strong understanding of the Spanish QSR and Foodservice market.
• Commercially driven, entrepreneurial and comfortable working autonomously.
• Excellent negotiation, influencing and stakeholder-management skills.
• Able to operate effectively within an international, matrix organisation.

Experience within bakery, pastry, frozen food or adjacent categories would be particularly relevant.

The opportunity

This is an excellent opportunity to take ownership of a strategically important growth channel within Spain. The position offers strong visibility across the wider international business, significant autonomy and the opportunity to influence both commercial strategy and future product innovation.

The role is based in Central Spain