Expansion SDR Lead: Multi-Market Upsell Coach

Factorial HR; Barcelona; On-site; EUR 60,000 - 100,000; Full time

Benefits offered by this job

High growth environment

Wellhub fitness benefits

Cobee expense management

Language classes

Breakfast in the office

Organic fruit in office

Nora discounts on food

Pet friendly

Job summary

Factorial HR is seeking an energetic SDR Upsell Team Lead to guide expansion across Spain, Portugal, Italy and Germany. You will coach and empower SDRs to map accounts, identify champions, and book highly qualified product demos in collaboration with Account Executives.

As a leader overseeing multi-market expansion, you’ll drive discovery, qualification, and pipeline metrics while fostering a high-performance, data-driven culture with CRM hygiene and enablement to scale growth.

Qualifications

• Experience leading SDRs/BDRs in B2B SaaS.
• Proven outbound prospecting and account expansion skills.
• Fluent English; additional languages a plus.
• Strong data-driven forecasting and CRM hygiene.

Responsibilities

• Lead, coach & execute multi-touch prospecting across channels.
• Map strategic accounts and locate internal champions.
• Drive discovery and qualification to secure qualified demos.
• Track KPI metrics and optimize pipeline across pods.
• Handoff SDRs to AEs with aligned target accounts.
• Foster motivation and enablement with CRM playbooks.

Skills

Multi-channel Outreach

Strategic Account Mapping

Deep Discovery

KPI Tracking

Team Leadership

CRM Tools

Sales Enablement

Tools

HubSpot

Salesforce

Job description

Factorial HR is seeking an energetic SDR Upsell Team Lead to guide expansion across Spain, Portugal, Italy and Germany. You will coach and empower SDRs to map accounts, identify champions, and book highly qualified product demos in collaboration with Account Executives.

As a leader overseeing multi-market expansion, you’ll drive discovery, qualification, and pipeline metrics while fostering a high-performance, data-driven culture with CRM hygiene and enablement to scale growth.