EMEA Channel Marketing Manager — Remote Europe

Arcserve; Barcelona; Híbrido; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

Arcserve seeks a Europe - Middle East - Africa Channel Marketing Manager to accelerate demand generation and drive revenue through VARs, distributors, and MSPs in the region. The role focuses on market-through and sell-through strategies, aligning with sales and partner teams to deliver ROI from marketing campaigns.

The ideal candidate is data-driven, collaborative, and fluent in English with experience managing multi-language channel marketing across Europe.

Formación

• 7-10 years of experience in channel, partner, or field marketing within the B2B technology or SaaS industry.
• Proven experience working with VARs, distributors, and/or MSPs.
• Demonstrated ability to measure and optimize marketing ROI, with strong analytical, budgeting, and reporting skills.
• Hands-on experience with marketing automation, CRM, and analytics platforms (e.g., HubSpot, Salesforce, Looker Studio).
• Familiarity with email outreach tools (like Apollo, Salesloft, Outreach).
• Strong understanding of inbound marketing funnels, lead nurturing, and customer lifecycle marketing.
• Excellent project management skills; able to manage multiple priorities and deadlines in a fast-paced environment.
• Strong written and verbal communication skills; able to collaborate effectively across teams and with external partners.
• Self-starter comfortable with experimentation, learning new technologies, and adapting quickly.

Responsabilidades

• Develop and execute integrated channel marketing strategies that drive demand and pipeline through VARs, distributors, and MSPs.
• Build and manage co-marketing programs, campaigns, and sales plays with key partners, ensuring alignment with regional revenue goals and sales priorities.
• Localize and amplify global campaigns for the region, focusing on accurate messaging and relevance to the target audience.
• Build and maintain trusted relationships with key channel partners and internal cross-functional teams (sales, product, digital, field marketing).
• Enable partners with co-branded assets, training, and sales enablement tools to accelerate sell-through.
• Manage MDF (Market Development Funds) programs, ensuring effective investment, compliance, and measurable outcomes.
• Track and report on campaign effectiveness and ROI, making data-driven recommendations for improvement.
• Conduct quarterly marketing reviews with partner leadership to assess success, identify gaps, and ensure ongoing alignment.
• Collaborate with product, digital, and field marketing teams to create campaign assets, joint messaging, and enablement tools.

Conocimientos

Channel marketing

Partner programs

Campaign execution

ROI analysis

Marketing automation

CRM (HubSpot Salesforce Looker Studio)

Languages (English + EU languages)

Herramientas

HubSpot

Salesforce

Looker Studio

Apollo

Salesloft

Outreach

Descripción del empleo

Arcserve seeks a Europe - Middle East - Africa Channel Marketing Manager to accelerate demand generation and drive revenue through VARs, distributors, and MSPs in the region. The role focuses on market-through and sell-through strategies, aligning with sales and partner teams to deliver ROI from marketing campaigns.

The ideal candidate is data-driven, collaborative, and fluent in English with experience managing multi-language channel marketing across Europe.