Ecommerce Marketing Assistant

Huawei Consumer Business Group; Madrid; Presencial; EUR 36.000 - 60.000; Jornada completa

Descripción de la vacante

Huawei Consumer Business Group seeks a results-driven digital marketing specialist to drive e‑commerce campaigns in the Spanish market. You will manage SEM, CPS, and performance media, optimize budgets, and collaborate with product and operations teams to maximize ROAS.

The role requires strong analytics, fluency in Spanish and English, and hands-on experience with Google Analytics, ad platforms, and attribution tools. A focus on accuracy and cross‑functional coordination is essential.

Formación

• 3+ years of hands-on experience in E-Commerce Digital Marketing, Performance Marketing, or Paid Media Management, specifically targeting the Spanish market.
• Proven track record in managing SEM (Google Ads, Shopping), CPS/Affiliate Networks, and Performance Media/Paid Social.
• Strong analytical skills with Google Analytics, Excel, and attribution tools; familiarity with key metrics (Cost, CTR, CVR, ROAS, CPA).

Responsabilidades

• Plan, forecast, and manage quarterly and annual e-commerce paid marketing budgets across SEM, CPS, and other promotional resources.
• Develop traffic generation plans aligned with marketing calendar and product launches; optimize media channel allocation.
• Oversee SEM campaigns, write briefs for ad copy and assets, and ensure promo codes and discounts work correctly.
• Coordinate pre- and post-launch QA for campaigns and verify ad creatives, pricing, and landing pages.
• Lead performance reviews, track KPIs, and optimize campaigns to improve ROAS and CPA.
• Maintain communication with media partners, agencies, and internal teams to ensure smooth execution.

Conocimientos

SEM (Google Ads, Shopping)

CPS/Affiliate Networks

Performance Media

Google Analytics

Excel (Pivot Tables, VLOOKUP)

Attribution Tools

Spanish & English proficiency

Descripción del empleo

Huawei Consumer Business Group is one of the three primary business units of Huawei Technologies Co., a global technology company serving a third of the world’s population across more than 170 countries. The Consumer Business Group has become a leading smartphone maker, offering a broad portfolio of smartphones, PCs and tablets, wearables, and cloud services designed to deliver a superior user experience. With 16 R&D centers, Huawei invests heavily in innovation and mobility solutions. Built on more than two decades of leadership in telecommunications, Huawei creates new possibilities for consumers through cutting‑edge devices and services. For information on how Huawei handles personal data, candidates can review the privacy statement at https://consumer.huawei.com/en/privacy/privacy-policy/.

Key Responsibility

1. Budget Planning & Management

• Plan, forecast, and manage quarterly and annual e-commerce paid marketing budgets across SEM, CPS (Affiliate), media buying, and other promotional resources.
• Formulate budget allocation plans for SEM campaigns based on product launches, campaign objectives, and general business targets; handle budget applications and approvals.
• Manage CPS commission budgets, paid media procurement fees, and promotional resource expenditures.
• Align marketing resource planning with product launches and major shopping events (e.g., Black Friday, Summer Sales) to improve budget efficiency.
• Dynamically adjust budget distribution and media resource allocations based on real‑time business performance and campaign ROI.

2. Traffic Strategy & Campaign Planning

• Develop traffic generation plans in line with the annual marketing calendar, major sales events, and product launches, collaborating closely with MKT, Product, and Operations teams.
• Conduct media market research to evaluate trends, consumer behaviors, and publisher performance to inform media channel selection and allocation strategy.
• Optimize CPS affiliate commission tiers, negotiate partner placements, and execute resource barters to boost partner efficiency.
• Design custom traffic acquisition and conversion strategies tailored to specific campaign goals across different product categories.

3. Media & Creative Asset Management

• Oversee day‑to‑day management of SEM (Search, Shopping) campaigns, including keyword research, ad copy, sitelinks, bidding strategies, and promo integrations.
• Produce creative briefs for search ads (Copy, Keywords, Sitelinks) aligned with Global HQ account structure and campaign needs.
• Draft creative briefs for CPS media networks, overseeing creative production and launch workflows.
• Create, track, and distribute promotional discount codes/coupons to agencies, media outlets, and channel partners.
• Ensure accurate product specifications, promotional mechanisms, and marketing assets are distributed to agencies, media partners, and publishers.
• Develop briefs for Demand Gen ad creatives, copy, and promotional materials for launch events and major sales.
• Coordinate on‑site content planning and messaging execution for owned push notifications (e.g., My HUAWEI Push).
• Perform routine maintenance, audits, and error checks for SEO product feeds.
• Partner with PR, Social, and Brand MKT teams to ensure unified promotional and product messaging across all touchpoints.

4. Campaign Launch & Quality Assurance

• Conduct pre‑and post‑launch QA checks on SEM, Shopping, and Search campaigns to ensure 100% accuracy in product information, pricing, landing pages, and promotion mechanics.
• Verify ad creatives and promo details for Demand Gen campaigns during key sales periods.
• Inspect media buying ad placements to ensure ads run according to agreed schedules, placements, and specs.
• Audit promo codes/coupon functionality live on‑site and resolve any technical errors immediately.
• Identify and troubleshoot discrepancies across ads, creatives, pricing, landing pages, and stock availability.
• Manage monthly CPS affiliate commission reviews and campaign data verification, validating key metrics such as commission rates and order statuses.
• Lead proof‑of‑performance acceptance for media buying campaigns, collecting screenshots, delivery proofs, business data, and campaign reports.
• Maintain clear communication with media partners, agencies, internal finance, and business operations to facilitate seamless campaign execution and invoice settlements.
• Audit order anomalies, commission disputes, and tracking discrepancies to drive swift resolutions.

6. Analytics & Performance Optimization

• Monitor and analyze daily/weekly SEM performance metrics (Cost, CTR, Conversion Rate, ROAS, CPA) to evaluate channel effectiveness.
• Track affiliate platform dashboards to analyze orders, commission payouts, and conversion trends.
• Conduct post‑campaign reviews to evaluate conversion funnels and identify traffic leakage or growth opportunities.
• Leverage store traffic and consumer data to build target persona profiles and understand user intent.
• Optimize audience targeting, media mix, and budget distribution based on real‑time channel performance and campaign objectives.

7. Paid Social & Performance Media Execution (PSM)

• Build performance media plans based on campaign KPIs, selecting appropriate media channels, targeting parameters, and budget distributions.
• Select optimal ad formats and ad creatives tailored to specific media platform mechanics (e.g., Meta, TikTok, Paid Search).
• Write creative briefs for ad copy and design assets, collaborating with internal design and agency teams to produce performance assets.
• Continuously track performance metrics (Cost, CTR, Conversion, ROAS) to dynamically optimize target audience segments, placements, and ad creatives.
  

Key Requirements

• Experience: 3+ years of hands‑on experience in E-Commerce Digital Marketing, Performance Marketing, or Paid Media Management (specifically targeting the Spanish market).
• Channel Expertise: Proven track record in managing SEM (Google Ads, Shopping), CPS/Affiliate Networks, and Performance Media/Paid Social.
• Analytical Skills: Strong data analysis capabilities using Google Analytics, Excel (Pivot Tables, VLOOKUP), and attribution tools; deeply familiar with key performance metrics (Cost, CTR, CVR, ROAS, CPA).
• Vendor & Agency Management: Prior experience briefing agencies, managing external media vendor relationships, and handling financial reconciliations.
• Languages: Professional working proficiency or fluency in Spanish and English (written and spoken), prefer Chinese speaker.
• Soft Skills: Highly organized with exceptional attention to detail (campaign QA), strong cross‑functional communication skills, and an agile problem‑solving mindset.