Digital Marketing Associate

Jobtailor

España

Presencial

EUR 32.000 - 52.000

Jornada completa

Hace 3 días

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Descripción de la vacante

Jobtailor is seeking a Digital Marketing Specialist in Spain to design, execute, and optimize multi-channel campaigns across paid media, social, search, email and content. You will manage budgets, track KPIs, run A/B tests and collaborate with creative and client services to deliver measurable results.

The role requires 1–3 years of digital marketing experience, certifications in Google/Meta, and hands-on campaign management across multiple platforms.

Formación

Degree, diploma or professional certification in Digital Marketing, Marketing, Communications, Advertising, Public Relations or a related field
Approximately 1–3 years of relevant digital marketing experience
Hands‑on experience supporting or managing digital campaigns
Experience working with social media platforms and digital advertising tools
Working knowledge of paid social, PPC, SEO, content marketing and digital analytics
Current or recent Google and Meta certifications strongly preferred
Proficiency with digital marketing and analytics platforms, including paid advertising, social media management, SEO, email marketing, content management, campaign tracking, and reporting/dashboard tools

Responsabilidades

Support planning, execution, monitoring and optimization of digital marketing campaigns across paid media, social media, search, email, content and other digital channels
Implement digital marketing strategies and campaign plans for assigned clients
Set up, launch, monitor and optimize paid social, paid search, display advertising, SEO, email marketing, content marketing, mobile and emerging-channel campaigns
Manage audiences, targeting, budgets, placements, creative assets, links and tracking requirements
Conduct quality assurance checks before campaigns launch
Monitor campaigns and identify performance‑improvement opportunities
Support A/B testing of creative, messaging, audiences, landing pages and other variables
Manage day‑to‑day execution of assigned social media channels, including Instagram, Facebook, LinkedIn, TikTok and YouTube
Develop, adapt, schedule and publish platform‑appropriate content and copy
Support social media campaigns, promotions, competitions, activations, community management and influencer initiatives
Set up and manage campaigns using Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads and other platforms
Monitor KPIs and metrics including reach, impressions, engagement, CTR, CPC, CPM, conversion rates, CPA and ROAS
Assist with budget pacing, optimization, retargeting, audience segmentation and conversion‑focused campaigns
Support on‑page and technical SEO, keyword research and search performance analysis
Set up and validate conversion tracking, pixels, tags and events
Use Google Analytics 4, Google Tag Manager and platform analytics
Monitor website and campaign performance and assist with dashboards, reports and performance summaries
Collect and analyze campaign and channel data and prepare reports against objectives and KPIs
Identify trends, opportunities, causes of performance changes and optimization recommendations
Conduct competitor and market research and support post‑campaign analysis
Use AI and automation tools responsibly for research, ideation, copy, keyword research, audience insights, campaign analysis and reporting
Test and recommend digital marketing, analytics, productivity and AI tools
Maintain human review, confidentiality, intellectual property, brand standards and data privacy when using AI
Collaborate with Digital Marketing Executives/Strategists, Graphic Designers, Client Services and other Synapse team members
Participate in campaign kick‑offs, brainstorming and internal planning meetings
Translate approved strategies into execution requirements and provide platform specifications
Communicate campaign progress, challenges and opportunities
Support integrated campaigns across digital and traditional channels
Stay current with digital marketing, social media, paid advertising, SEO, analytics, AI and marketing technology developments
Monitor platform, algorithm and industry changes, share learnings and develop stronger analytical and strategic capabilities

Conocimientos

Digital Marketing Strategy

Campaign Management

SEO Optimization

Google Analytics 4

Meta Ads Management

Content Marketing

Educación

Bachelor's degree in Digital Marketing, Marketing, Communications or related field

Herramientas

Google Tag Manager

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Social Media Management Tools

Reporting/Dashboard Tools

AI Tools for Marketing

Content Management Systems

Analytics Platforms

Descripción del empleo

Support planning, execution, monitoring and optimization of digital marketing campaigns across paid media, social media, search, email, content and other digital channels
Implement digital marketing strategies and campaign plans for assigned clients
Set up, launch, monitor and optimize paid social, paid search, display advertising, SEO, email marketing, content marketing, mobile and emerging-channel campaigns
Manage audiences, targeting, budgets, placements, creative assets, links and tracking requirements
Conduct quality assurance checks before campaigns launch
Monitor campaigns and identify performance‑improvement opportunities
Support A/B testing of creative, messaging, audiences, landing pages and other variables
Manage day‑to‑day execution of assigned social media channels, including Instagram, Facebook, LinkedIn, TikTok and YouTube
Develop, adapt, schedule and publish platform‑appropriate content and copy
Support social media campaigns, promotions, competitions, activations, community management and influencer initiatives
Set up and manage campaigns using Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads and other platforms
Monitor KPIs and metrics including reach, impressions, engagement, CTR, CPC, CPM, conversion rates, CPA and ROAS
Assist with budget pacing, optimization, retargeting, audience segmentation and conversion‑focused campaigns
Support on‑page and technical SEO, keyword research and search performance analysis
Set up and validate conversion tracking, pixels, tags and events
Use Google Analytics 4, Google Tag Manager and platform analytics
Monitor website and campaign performance and assist with dashboards, reports and performance summaries
Collect and analyze campaign and channel data and prepare reports against objectives and KPIs
Identify trends, opportunities, causes of performance changes and optimization recommendations
Conduct competitor and market research and support post‑campaign analysis
Use AI and automation tools responsibly for research, ideation, copy, keyword research, audience insights, campaign analysis and reporting
Test and recommend digital marketing, analytics, productivity and AI tools
Maintain human review, confidentiality, intellectual property, brand standards and data privacy when using AI
Collaborate with Digital Marketing Executives/Strategists, Graphic Designers, Client Services and other Synapse team members
Participate in campaign kick‑offs, brainstorming and internal planning meetings
Translate approved strategies into execution requirements and provide platform specifications
Communicate campaign progress, challenges and opportunities
Support integrated campaigns across digital and traditional channels
Stay current with digital marketing, social media, paid advertising, SEO, analytics, AI and marketing technology developments
Monitor platform, algorithm and industry changes, share learnings and develop stronger analytical and strategic capabilities

Requirements

Degree, diploma or professional certification in Digital Marketing, Marketing, Communications, Advertising, Public Relations or a related field
Approximately 1–3 years of relevant digital marketing experience
Hands‑on experience supporting or managing digital campaigns
Experience working with social media platforms and digital advertising tools
Working knowledge of paid social, PPC, SEO, content marketing and digital analytics
Experience preparing campaign reports and interpreting performance data
Current or recent Google and Meta certifications strongly preferred
Proficiency with digital marketing and analytics platforms, including paid advertising, social media management, SEO, email marketing, content management, campaign tracking, and reporting/dashboard tools
Ability to interpret campaign data, recognize patterns and identify opportunities for improvement
Ability to develop clear, engaging and platform‑appropriate digital copy
Ability to manage campaign settings, budgets, links, tracking, creative assets and publishing schedules
Clear communication and ability to explain campaign performance and recommendations
Ability to work effectively across Digital, Creative, Client Services and other disciplines
Comfortable working across multiple clients, platforms and deadlines in a fast‑paced agency environment

Core Competencies

Demonstrates expertise in managing and optimizing digital marketing campaigns across various channels, including paid media, social media, SEO, and email marketing. Proficient in data analysis, performance monitoring, and utilizing digital marketing tools to drive campaign success.

Highest‑signal resume keywords