Director, Product Marketing & GTM Growth

Miratech; Madrid; On-site; EUR 90,000 - 140,000; Full time

Job summary

Miratech in Madrid is seeking a Director of Product Marketing to shape commercial growth for its IT services and solutions. You will translate complex offerings into market-ready value and drive pipeline expansion, pricing, and packaging decisions.

This role blends strategic vision with hands-on execution in a fast-paced environment. You will enable sales through targeted materials, define GTM plans, segments, and personas, and collaborate with cross-functional teams to maximize revenue and

Qualifications

• 10+ years of product marketing experience in IT services, SaaS, cloud, CX, AI, or digital transformation.
• Experience building product positioning, value propositions, messaging frameworks, and GTM strategies for complex B2B technology offerings.
• Strong ability to translate technical capabilities into clear commercial narratives, sales materials, and market-facing propositions.
• Solid background in market and competitive intelligence, identifying differentiation opportunities.
• Experience partnering with Sales, Delivery, Product, Alliances, and Executive teams to enable revenue growth.
• Strong analytical capability using pipeline and performance data to improve GTM effectiveness.
• Excellent English communication skills for executive-level content creation and stakeholder influence.

Responsibilities

• Architect clear solution structures including portfolio, bundles, and use cases.
• Own end-to-end go-to-market plans for new and existing solutions.
• Define target segments, personas, and use cases to clarify positioning.
• Create differentiated value propositions translating technical services into business outcomes.
• Build sales enablement tools such as decks, battlecards, and case studies, and train sales teams on offerings and messaging.
• Perform other duties as may be required consistent with the role.

Skills

Product marketing

B2B tech

Go-to-market

Sales enablement

Market intelligence

Cross-functional

Analytical skills

Executive communication

Education

Graduate degree

Job description

Miratech in Madrid is seeking a Director of Product Marketing to shape commercial growth for its IT services and solutions. You will translate complex offerings into market-ready value and drive pipeline expansion, pricing, and packaging decisions.

This role blends strategic vision with hands-on execution in a fast-paced environment. You will enable sales through targeted materials, define GTM plans, segments, and personas, and collaborate with cross-functional teams to maximize revenue and