Director, Product Marketing

Miratech; Madrid; Presencial; EUR 90.000 - 140.000; Jornada completa

Descripción de la vacante

Miratech in Madrid is seeking a Director of Product Marketing to shape commercial growth for its IT services and solutions. You will translate complex offerings into market-ready value and drive pipeline expansion, pricing, and packaging decisions.

This role blends strategic vision with hands-on execution in a fast-paced environment. You will enable sales through targeted materials, define GTM plans, segments, and personas, and collaborate with cross-functional teams to maximize revenue and

Formación

• 10+ years of product marketing experience in IT services, SaaS, cloud, CX, AI, or digital transformation.
• Experience building product positioning, value propositions, messaging frameworks, and GTM strategies for complex B2B technology offerings.
• Strong ability to translate technical capabilities into clear commercial narratives, sales materials, and market-facing propositions.
• Solid background in market and competitive intelligence, identifying differentiation opportunities.
• Experience partnering with Sales, Delivery, Product, Alliances, and Executive teams to enable revenue growth.
• Strong analytical capability using pipeline and performance data to improve GTM effectiveness.
• Excellent English communication skills for executive-level content creation and stakeholder influence.

Responsabilidades

• Architect clear solution structures including portfolio, bundles, and use cases.
• Own end-to-end go-to-market plans for new and existing solutions.
• Define target segments, personas, and use cases to clarify positioning.
• Create differentiated value propositions translating technical services into business outcomes.
• Build sales enablement tools such as decks, battlecards, and case studies, and train sales teams on offerings and messaging.
• Perform other duties as may be required consistent with the role.

Conocimientos

Product marketing

B2B tech

Go-to-market

Sales enablement

Market intelligence

Cross-functional

Analytical skills

Executive communication

Educación

Graduate degree

Descripción del empleo

Miratech helps visionaries change the world. We are a global IT services and consulting company that brings together enterprise and start-up innovation. Today, we support digital transformation for some of the world's largest enterprises. By partnering with both large and small players, we stay at the leading edge of technology, remain nimble even as a global leader, and create technology that helps our clients further enhance their business. We are a values-driven organization, and our culture of Relentless Performance has enabled over 99% of Miratech's engagements to succeed by meeting or exceeding our scope, schedule, and/or budget objectives since our inception in 1989.

Miratech has coverage across 5 continents and operates in over 25 countries around the world. Miratech retains nearly 1000 full-time professionals, and our annual growth rate exceeds 25%.

Job Description

Join Miratech as a Director, Product Marketing and play a pivotal role in shaping the commercial success of our innovative services and solutions. The purpose of this role is to drive commercial growth by transforming Miratech’s offerings into market-relevant solutions that accelerate pipeline creation and revenue expansion. You will architect clear solution structures, develop go-to-market strategies, and create differentiated value propositions that translate technical services into business outcomes. Your expertise will enable sales teams through targeted enablement tools and training, while your market intelligence will inform offering development and lifecycle management. This role bridges the gap between market needs and offering development, supporting scalable GTM foundations and measurable revenue impact. You will operate as a player‑coach, balancing strategic vision with hands‑on execution in a lean, high‑accountability environment.

Responsibilities

• Architect clear solution structures, including portfolio, bundles, and use cases.
• Develop standardized naming, packaging, and pricing logic for offerings.
• Own end-to-end go-to-market plans for new and existing solutions.
• Define target segments, personas, and use cases to clarify positioning.
• Create differentiated value propositions and translate technical services into business outcomes.
• Build sales enablement tools such as decks, battlecards, and case studies, and train sales teams on offerings and messaging.
• Perform other duties as may be required consistent with the purpose of this role.

Qualifications

• 10+ years of experience in Product Marketing within technology-driven sectors such as IT services, SaaS, cloud, CX, AI, or digital transformation.
• Proven experience developing product positioning, value propositions, messaging frameworks, and go-to-market strategies for complex B2B technology offerings.
• Strong ability to translate technical capabilities into clear commercial narratives, sales materials, and market-facing propositions.
• Solid background in market and competitive intelligence, with the ability to identify differentiation opportunities and support strategic decision‑making.
• Experience partnering with Sales, Delivery, Product, Alliances, and Executive teams to enable revenue growth and successful market execution.
• Strong analytical capability, including experience using commercial, pipeline, and performance data to evaluate marketing impact and improve GTM effectiveness.
• Excellent English communication skills, with the ability to create executive‑level content, influence stakeholders, and present complex ideas clearly.
• Graduate degree in Marketing, Business, or a related field.

We offer

• Culture of Relentless Performance: join an unstoppable technology development team with a 99% project success rate and more than 30% year‑over‑year revenue growth.
• Competitive Pay and Benefits: enjoy a comprehensive compensation and benefits package, including health insurance, language courses, and a relocation program.
• Growth Mindset: reap the benefits of a range of professional development opportunities, including certification programs, mentorship and talent investment programs, internal mobility and internship opportunities.
• Global Impact: collaborate on impactful projects for top global clients and shape the future of industries.
• Welcoming Multicultural Environment: be a part of a dynamic, global team and thrive in an inclusive and supportive work environment with open communication and regular team-building company social events.
• Social Sustainability Values: join our sustainable business practices focused on five pillars, including IT education, community empowerment, fair operating practices, environmental sustainability, and gender equality.
• Miratech is an equal opportunity employer and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status under applicable law.