Digital Marketing Specialist: Campaigns, Analytics & Growth

Jobtailor; España; Presencial; EUR 32.000 - 52.000; Jornada completa

Descripción de la vacante

Jobtailor is seeking a Digital Marketing Specialist in Spain to design, execute, and optimize multi-channel campaigns across paid media, social, search, email and content. You will manage budgets, track KPIs, run A/B tests and collaborate with creative and client services to deliver measurable results.

The role requires 1–3 years of digital marketing experience, certifications in Google/Meta, and hands-on campaign management across multiple platforms.

Formación

• Degree, diploma or professional certification in Digital Marketing, Marketing, Communications, Advertising, Public Relations or a related field
• Approximately 1–3 years of relevant digital marketing experience
• Hands‑on experience supporting or managing digital campaigns
• Experience working with social media platforms and digital advertising tools
• Working knowledge of paid social, PPC, SEO, content marketing and digital analytics
• Current or recent Google and Meta certifications strongly preferred
• Proficiency with digital marketing and analytics platforms, including paid advertising, social media management, SEO, email marketing, content management, campaign tracking, and reporting/dashboard tools

Responsabilidades

• Support planning, execution, monitoring and optimization of digital marketing campaigns across paid media, social media, search, email, content and other digital channels
• Implement digital marketing strategies and campaign plans for assigned clients
• Set up, launch, monitor and optimize paid social, paid search, display advertising, SEO, email marketing, content marketing, mobile and emerging-channel campaigns
• Manage audiences, targeting, budgets, placements, creative assets, links and tracking requirements
• Conduct quality assurance checks before campaigns launch
• Monitor campaigns and identify performance‑improvement opportunities
• Support A/B testing of creative, messaging, audiences, landing pages and other variables
• Manage day‑to‑day execution of assigned social media channels, including Instagram, Facebook, LinkedIn, TikTok and YouTube
• Develop, adapt, schedule and publish platform‑appropriate content and copy
• Support social media campaigns, promotions, competitions, activations, community management and influencer initiatives
• Set up and manage campaigns using Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads and other platforms
• Monitor KPIs and metrics including reach, impressions, engagement, CTR, CPC, CPM, conversion rates, CPA and ROAS
• Assist with budget pacing, optimization, retargeting, audience segmentation and conversion‑focused campaigns
• Support on‑page and technical SEO, keyword research and search performance analysis
• Set up and validate conversion tracking, pixels, tags and events
• Use Google Analytics 4, Google Tag Manager and platform analytics
• Monitor website and campaign performance and assist with dashboards, reports and performance summaries
• Collect and analyze campaign and channel data and prepare reports against objectives and KPIs
• Identify trends, opportunities, causes of performance changes and optimization recommendations
• Conduct competitor and market research and support post‑campaign analysis
• Use AI and automation tools responsibly for research, ideation, copy, keyword research, audience insights, campaign analysis and reporting
• Test and recommend digital marketing, analytics, productivity and AI tools
• Maintain human review, confidentiality, intellectual property, brand standards and data privacy when using AI
• Collaborate with Digital Marketing Executives/Strategists, Graphic Designers, Client Services and other Synapse team members
• Participate in campaign kick‑offs, brainstorming and internal planning meetings
• Translate approved strategies into execution requirements and provide platform specifications
• Communicate campaign progress, challenges and opportunities
• Support integrated campaigns across digital and traditional channels
• Stay current with digital marketing, social media, paid advertising, SEO, analytics, AI and marketing technology developments
• Monitor platform, algorithm and industry changes, share learnings and develop stronger analytical and strategic capabilities

Conocimientos

Digital Marketing Strategy

Campaign Management

SEO Optimization

Google Analytics 4

Meta Ads Management

Content Marketing

Educación

Bachelor's degree in Digital Marketing, Marketing, Communications or related field

Herramientas

Google Tag Manager

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Social Media Management Tools

Reporting/Dashboard Tools

AI Tools for Marketing

Content Management Systems

Analytics Platforms

Descripción del empleo

Jobtailor is seeking a Digital Marketing Specialist in Spain to design, execute, and optimize multi-channel campaigns across paid media, social, search, email and content. You will manage budgets, track KPIs, run A/B tests and collaborate with creative and client services to deliver measurable results.

The role requires 1–3 years of digital marketing experience, certifications in Google/Meta, and hands-on campaign management across multiple platforms.