Integrated Digital Strategy Lead

Jobtailor; España; Presencial; EUR 42.000 - 66.000; Jornada completa

Descripción de la vacante

Jobtailor in Andalucía, Spain, seeks an experienced Digital Strategy Lead to translate client briefs into measurable digital objectives. You will craft audience, channel, and KPI plans across paid social, search, email, SEO and content, collaborating with cross-functional teams to drive performance.

You will analyze data, present insights to clients, and shape strategies for multi-account campaigns, ensuring alignment with business goals and emerging digital trends.

Formación

• 3-5+ years in digital marketing or integrated marketing
• Agency experience strongly preferred
• Experience developing digital strategies beyond campaign execution
• Experience across multiple digital channels: paid social, search, display, content, email, SEO
• Ability to translate business objectives into marketing strategies

Responsabilidades

• Develop integrated digital strategies aligned with clients' objectives
• Translate briefs into digital objectives, audiences, channel strategies, and KPIs
• Recommend digital channel mixes across paid social, search, display, content, email, websites, SEO
• Partner with Account Managers on client strategies
• Challenge briefs using data and market insights
• Develop campaign measurement frameworks and success metrics
• Conduct audience, market, competitor and digital trend research
• Analyze campaign performance and identify optimization opportunities
• Translate data into actionable recommendations for clients and internal teams
• Participate in client meetings as the strategy expert
• Present digital strategies and insights to clients
• Identify opportunities and advise on emerging digital trends
• Develop campaign frameworks across awareness to retention
• Define audience segmentation, targeting, messaging, and channels
• Collaborate with campaign implementers and channel specialists
• Identify testing opportunities across audiences, messaging, creative, landing pages and channels
• Explore AI applications across strategy and optimization
• Identify tech and automation opportunities to improve workflows
• Share digital trends and platform developments with the agency
• Collaborate with teams on strategy, execution and deliverables
• Contribute to proposals and new digital products

Conocimientos

Digital strategy development

Data analysis and interpretation

Cross-channel marketing

Client presentation skills

AI and emerging technology

Descripción del empleo

Jobtailor in Andalucía, Spain, seeks an experienced Digital Strategy Lead to translate client briefs into measurable digital objectives. You will craft audience, channel, and KPI plans across paid social, search, email, SEO and content, collaborating with cross-functional teams to drive performance.

You will analyze data, present insights to clients, and shape strategies for multi-account campaigns, ensuring alignment with business goals and emerging digital trends.