Senior Paid Media Strategist: SEM, Social & Programmatic

Jobtailor; Madrid; Presencial; EUR 55.000 - 75.000; Jornada completa

Descripción de la vacante

Jobtailor in Madrid seeks a Senior Paid Media Specialist to lead SEM-driven campaigns across search and social platforms. You will optimize structures, keywords, ad creatives, and bidding, while aligning budgets with KPIs.

The role emphasizes data-driven optimization, cross-channel attribution, and direct client engagement in a fast-paced, multidisciplinary team. Applicants should bring deep expertise in Google Ads, Microsoft Advertising, Meta Ads, and programmatic platforms, with strong

Formación

• Experience leading SEM campaigns across multiple platforms.
• Strong ability to optimize account structures, keywords, and bidding strategies.
• Proven track record in driving ROI through data-driven optimization.

Responsabilidades

• Plan, implement, and manage advanced digital campaigns across search platforms.
• Optimize account structures, keywords, ad creatives, bidding strategies, and budgets.
• Conduct traffic analysis and cleansing to improve investment quality and efficiency.
• Analyze performance data, identify trends, and recommend optimization strategies.
• Configure and manage audience targeting, segmentation, exclusions, and high-value audience activation.
• Synchronize CRM and web analytics data to support attribution and 360-degree customer journey view.
• Manage and optimize Paid Social campaigns across Meta Ads and TikTok Ads, if applicable.
• Design and implement full-funnel Paid Social strategies, if applicable.
• Set up catalog campaigns, custom audiences, lookalikes, and tracking pixels, if applicable.
• Manage and optimize programmatic campaigns through DSPs, if applicable.
• Traffic and launch display, video, and native creative assets in ad servers and DSPs, if applicable.
• Apply audience-targeting strategies using first-, second-, and third-party data, if applicable.
• Monitor and optimize programmatic campaigns in real time, if applicable.
• Manage PMPs and Deal IDs and support premium inventory access and negotiations, if applicable.
• Monitor brand safety, viewability, and fraud prevention, if applicable.
• Develop performance reports and attribution analyses.
• Present recommendations, communicate strategies and results, and maintain direct client relationships.
• Collaborate within a dynamic, multidisciplinary team.
• Deliver against campaign objectives and KPIs.

Conocimientos

SEM

Campaign Management

Traffic Analysis

Performance Analysis

Audience Targeting

CRM Synchronization

Communication Skills

Data-Driven Decision-Making

Herramientas

Google Ads

Microsoft Advertising

Meta Ads

TikTok Ads

Google DV360

The Trade Desk

Amazon DSP

Ad Servers

GA4

Looker Studio

Power BI

Descripción del empleo

Jobtailor in Madrid seeks a Senior Paid Media Specialist to lead SEM-driven campaigns across search and social platforms. You will optimize structures, keywords, ad creatives, and bidding, while aligning budgets with KPIs.

The role emphasizes data-driven optimization, cross-channel attribution, and direct client engagement in a fast-paced, multidisciplinary team. Applicants should bring deep expertise in Google Ads, Microsoft Advertising, Meta Ads, and programmatic platforms, with strong